Remove Cost Per Click Remove Industry CMS Remove Lead Capture Remove Sales Qualified Opportunity
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This answers the question: "Is the opportunity pipeline increasing or decreasing in size?".