Remove Cost per Acquisition Remove Differentiation Remove Purchase Remove Telemarketing
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

A control and test will be compared with slight variables made to the subject line, format or call to action. Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

A control and test will be compared with slight variables made to the subject line, format or call to action. Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.