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The Lead Generation Strategy Guide

Zoominfo

A lead is defined as any prospect who indicates interest in a company’s product or service. Every company has their own definition of a “good lead.” Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Examples of outbound prospecting include email outreach, social selling, and cold calling.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Seller Perspective For business development professionals, moving a prospect from the Awareness stage to Interest stage requires sales intelligence that goes beyond standard firmographic data points, like management level, job function, alongside firmographic classification, like company size. What kind of content are they downloading?

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article thumbnail

The Lead Generation Strategy Guide

Zoominfo

A lead is defined as any prospect who indicates interest in a company’s product or service. Every company has their own definition of a “good lead.” Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Marketing Campaigns Campaigns are what make companies memorable.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

For business development professionals, moving a prospect from the Awareness stage to Interest stage requires sales intelligence that goes beyond standard firmographic data points, like management level, job function, alongside firmographic classification, like company size. What actions has a prospect taken on your company website?