Bulldog Solutions Marketing Automation Services MQL 
ANNUITAS
AUGUST 19, 2010
It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management. While marketing automation can automate lead management, it cannot deliver lead management.
Online Marketing Institute
JULY 31, 2009
The few marketers who end the arguing figure out early that quantifying lead quality is essential. In my view, these marketers live by four best practices. They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL).
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