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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Eloqua and CMO.com helped coordinate survey information. Most Used Channels.

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Marketing Automation is Not Marketing Strategy

ViewPoint

Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.