Remove Broadcasting Remove Cable Remove Demand Generation Remove Guerilla Marketing
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Savvy PR teams will learn the lessons from the recession and still keep an element of their programs oriented towards demand generation so the impact can be felt.