Don't They Know Who You Are? Why Reputation Management is Critical
WebMarketCentral
JANUARY 5, 2009
Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. That means you'll need to have links to third-party sources who have written about you, and the, er, idiosyncratic folks at Wikipedia will have to agree.
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