12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
Hubspot
SEPTEMBER 21, 2015
In other words, people weren't reading my post, or even clicking into it. After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. 8) Open Rate. Email Marketing.
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