6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Create a custom matching algorithm.
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