Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Blog posts , press mentions and earned media. Far from it, actually.
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