5 Best Ways to Qualify Leads and Push them Down your Funnel
GreenRope
NOVEMBER 13, 2016
So to set up an effective funnel with better conversion rates, you first need to understand that not every lead you get is ready to buy. Depending on the signup form’s CTA, they are either downloading a marketing piece for more information (MQL) or requesting a live demo, trial, or other sales-directed activity (SQL).
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