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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. The action you want people to take could be anything: Download an ebook, sign up for a webinar, get a coupon, attend an event, and so on. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here.