60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. CPA: Cost-per-Action. The action you want people to take could be anything: Download an ebook, sign up for a webinar, get a coupon, attend an event, and so on. 60 Common Marketing Acronyms. Learn more about the new purchase consideration cycle.
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