60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. A computer programming term meaning a series of rules. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. 60 Common Marketing Acronyms.
28 
Let's personalize your content