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50 Essential Sales Terms You Need to Know (Sales Glossary)

Lusha

This term is used to describe a sales strategy in which sales representatives exclusively target high-value accounts, and select prospects based on the value and propensity of those accounts to make a purchase. This prediction is often gleaned from web browsing behavior, demographics, and previous purchases. Adoption Process.

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How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. Stage #4 – Purchase Decision. Stage #5 – Post-Purchase Behavior. Stage 4 – Purchase Decision.

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LEADING THE WAY: OUR SUGGESTIONS FOR AN IMPACTFUL B2B LEAD GENERATION CAMPAIGN

BDB

However, they are not looking to make a purchase or start a conversation with your brand. Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. At least, not yet.