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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Furthermore, paid advertising has nothing to do with user experience; it’s just a transaction between you and the ad inventory vendor. Before people hand over their email address, you’re going to have to offer them something enticing in exchange. Other popular options include AWeber , GetResponse , and ConstantContact.