Remove Ad Exchange Remove Database Marketing Remove Demand Generation Remove Market2Lead
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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Let’s look at a similar consolidation about ten years ago, among the original marketing automation vendors.* These were campaign management systems including Exchange Applications, Recognition Systems/Protagona, Prime Response, Intrinsic, Unica, Aprimo, Decision Software TopDog/MarketWide, Alterian and SmartFocus.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.