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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. So, how can you use the hero’s journey to deliver amazing CX? Make your customer the protagonist of the story. Read Customers’ Minds.

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr. In the meantime, put on your thinking cap and get ready to learn a ton from these Breakthrough customer presentations: Kazoo: Get Small to Go Big . In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. Catch the Wave.