Remove Account Based Marketing Remove CPL Remove CRM Remove Eloqua
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. The Good | Marketing Manager. . .

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. ABM Metrics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. ABM Metrics.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. ABM Metrics.

article thumbnail

300 Women Making An Impact In B2B SaaS

SalesIntel

Visit My LinkedIn Anna Levitin CRM & Lifecycle Marketing Lead at Doorloop Expertise: Strategic Marketing, Social Media, PPC, Email Marketing, Affiliates, SEO, User Retention About: Anna is a seasoned marketer with over 10 years of experience in transforming customer relationships into revenue.