15 cutting-edge tools every B2B marketer should know
Martech
SEPTEMBER 29, 2023
DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Second, AI is everywhere, and deservedly so.
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