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7 not-quite-predictions for marketing technology in 2016

chiefmartech

However, I actually did much better with my not-quite-predictions for 2015: Marketing technologists did multiply and were fruitful, as was evident at the two electrifying MarTech conferences in San Francisco and London. (A+). The marketing technology landscape did indeed grow for 2015. (A+). Insert “stack” joke here.).

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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it. Part 1: Build a Budget.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

Account-Based Marketing (ABM) – a product of this change – is one of the hottest strategies that the fastest growing companies are leveraging to grow. Whether you already have an ABM program in place or are planning to start a pilot, you’ll realize that contact data issues are amplified with an account-based approach.