Top B2B Marketing Zone CMO Conversion Rate Content for Fri.Jul 03, 2015

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Fri.Jul 03, 2015

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My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men

Adobe Experience Cloud Blog

JULY 3, 2015

The change has been unfolding for months, but Cannes made it clear that marketing automation and advertising tech companies, like ours, are now key players in helping to drive the conversation forward as the worlds of technology and creativity collide. Here are my main takeaways from the event: Everyone Likes Peanut Butter & Jelly!

Paid Search Agency

Paid Search Agency Advertising Agencies Marketo Thought Leadership

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Over time, we’ve become much better at measuring conversion rates and lead quality. Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it?

Lead Gen

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Fri.Jul 03, 2015

My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men

Lead Gen and Engagement: Find your Marketing Sweet Spot

Webinars

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