Sat.Feb 11, 2017 - Fri.Feb 17, 2017

Remove churn-rate-touchpoints
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5 Steps to Market to a New Vertical

Adobe Experience Cloud Blog

What is the churn rate of the customers in this vertical vs. your overall churn rate, and what factors might contribute to that? It is important to compare this metric with “closed lost” in order to ascertain the win rate. Who are the decision-makers and influencers, and what are their demographics and behaviors?

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