Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.  This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. Most of the immediate flaws have since been addressed, including the ability to add multiple page managers and verification with site and organization. minutes in November 2011 and 4.8 MORE >>

If you use images or photos on any of your sites, you’re already on Pinterest , whether you’ve registered on Pinterest or not. So, what’re you going to do about it? If you’re not on Pinterest, you’re already losing control of your visual brand as we speak by virtue of not participating. Pinterest is going to push you to better brand your content and IP in such a way that people know where that content is from without imposing grotesque watermarks, oversize copyright notices, or garish splashes of brand that takes away attention from the message in the image. MORE >>

by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it. And that’s one of the ways change happens. For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. MORE >>

Every business-owner needs more time. Addressing your business branding can seem like yet another addition to your ‘to do’ list. But there are some very important reasons why you should never ignore your business branding: Credibility. Your branding design can have a direct impact on your profits – and that’s down to how your potential customers see you. If your overall look doesn’t appear credible or high quality, it could affect whether people choose you or one of your competitors. Industry. What’s your brand doing for you right now? Future proofing. Focus. MORE >>

Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. If done right, they can be very effective in content marketing for manufacturers and industrial companies. In the early stages of lead generation, you are primarily dealing with “suspects” – people who you have not yet qualified as prospects or leads. Infographics fit the bill the perfectly for this purpose. Infographics. Videos that are non-product oriented. Infotaining” stuff. MORE >>