Sat.Mar 10, 2012 - Fri.Mar 16, 2012

Trending Sources

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you. Your content is what makes finding you valuable.

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

Guest post by {grow} Community Member Sarah Goliger. Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. 1.

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Infographic of the Week: 22 Ways to Create Compelling Content #infographic

Ad Your Comment Here

Copyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). Thanks guys, we all needed that! content production Infographics content creation content marketing

8 Questions to Steer Your Marketing Priorities

B2B Lead Generation Blog

Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. But these tools, like race cars, are only effective when they’re steered in the right direction.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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The Top 5 Reasons People Don’t Do Social

B2B Marketing Insider

There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content. Value (12).

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Small Business…Big Coverage! by Blogging PRWeb.

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Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

How’s your website doing? . How do you think it’s doing?  Is it performing to expectations?  Do you even have expectations? How much did you spend on it? Measuring ROI? Was it written by internal staff, an outsourced tech writer, or a marketer? The answer starts off with what your goals are for the website, and then determine if those goals are being met. . Prospects are busy, and they scan.

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

In social media, you don’t need to outrun the bear

Biznology

Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark.  Who is Mark? 

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard). You’ll need millions of customers in order to compete.”.

Selling the C-Level: 7 Content Marketing Myths Debunked

Junta 42

During Jay Baer’s and my SXSW presentation , we had a number of questions about selling content marketing into the organization and to senior executives. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Altimeter said: They must understand that content marketing is not free. So…let’s debunk them. Yikes!

6 ideas for sifting the mobility chaos

Chris Koch

For about 20 years (sad to say I was a journalist for even longer than that) it seemed that every white paper that crossed my desk began with some variant of this sentence: “As the world becomes more global and interconnected, businesses need a way to see through the complexity. Hire us.]“ “ But now the ubiquitous opening sentence seems to be: “Businesses are awash [drowned, buried, you get the idea] in data. Hire us.]“ “ Last week, I went looking for some good ideas on mobility. My destination? New Jersey. See if these ideas do anything for you. Far from it.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How to Use Google+ for Business

Biznology

Image via Wikipedia. Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham.   Chris talked for 30 minutes about how to set up your Google+ personal and business accounts.  Are you interested in using Google+ for your company, but don’t know where to start?  Set up your G+ Brand Page to best promote your brand and attract customers.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid,  links. That high-level analysis is misleading, however. Consider just one category of searches: students conducting research projects. pages with a conversion form and limited content).

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Find New Customer Announces Demand Generation using the SCORE Methodology

Fearless Competitor

“We aim to be the best in the business at B2B lead generation. Our salespeople need higher quality sales leads. We’re committed to taking the time and spending money (within) reason, to accomplish this goal.” ” If that statement defines you and your goal, you want SCORE process from Find New Customers. That’s a 3 phase program – fully documented and low risk.

IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

Outdated perceptions about emerging markets blind North American technology companies to the substantial IT investments being made there, according to a top International Data Corp. researcher. By 2018, those countries will outstrip the US on IT spending by nearly $100 billion. She listed five common misperceptions and realities. Misperception:  Emerging markets are extremely cost-sensitive.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Lean StartUp Movement turning some heads

grow - Practical Marketing Solutions

Click here if you cannot see this video interview with Eric Ries of The Lean Start-up. I had the pleasure of catching up with Eric Ries , author of The Lean Start-Up after he was just coming down from an amazing day of success at SXSW 2102. You get to hear about this first in this video interview! He is also a well-known  blogger  within the technology entrepreneur community.

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Depending on which study you read, the results can be confusing. Here’s one example of the confusion that I’m referring to. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. The Semplice study reports “44% of companies surveyed had blogs.

5 Tips for Engaging in Social Media for Business

Fearless Competitor

Jay Baer of Convince and Convert did a webinar with Argyle Social recently. Five important tips came out of that event that I want to share. And mark your calendars to meet me at the BMA-NJ Social Media Symposium on April 10th, where I will deliver the keynote presentation. Your goal should not be to be good at social media. It should be to be good at BUSINESS using social media. Don’t do social for the sake of social. Focus on business goals and use social to drive them forward. Before jumping on a platform, first ask yourself “Why are people here?” Planning is the key.

Keeping It Buzzingly Alive

Savvy B2B Marketing

Yesterday I wrote a post for a writer's blog about the role of swag in self-marketing. have a friend: Gina Rosati, whose book Auracle will be published in August. She has created lots of swag (promotional material) to generate interest in her book. So far she has bookmarks (onto which she's added beads and charms), postcards, stickers, magnets, and silicone bracelets. Her market?

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

I’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”. In reality I suppose I have been, working that is. Whenever I am introduced to new online concepts, I consider what it may mean to clients or how they can leverage it. Have you been invited to join Pinterest? What is Pinterest? Pinterest Benefits.

Manufacturers Need Lead Management to Close the RFQ Gap

Industrial Marketing Today

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. For a real-life example of this lead generation disconnect, read my post, Manufacturers: Don’t Start a Lead Generation Campaign without Sales. To most of these decision makers winning new business is strictly a numbers game. Your RFQ can be easily derailed without this critical step.

Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

KoMarketing Associates

At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images. The fan page cover is the best example of this. AutoCAD.

How to Become a Local Expert using LinkedIn

WindMill Networking

LinkedIn is one of the most underrated Social Networking site out of the big three, essentially the black sheep. Many people use LinkedIn with little to no result and some are being too general with what they want out of the platform. great suggestion I offer to my clients is targeting only their local market. Becoming a Local Guru Most people used LinkedIn in a broad or global way. Job Title ?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.