Sat.Mar 10, 2012 - Fri.Mar 16, 2012

Trending Sources

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you. Your content is what makes finding you valuable.

Infographic of the Week: 22 Ways to Create Compelling Content #infographic

Ad Your Comment Here

Copyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). Thanks guys, we all needed that! content production Infographics content creation content marketing

8 Questions to Steer Your Marketing Priorities

B2B Lead Generation Blog

Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. But these tools, like race cars, are only effective when they’re steered in the right direction.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Small Business…Big Coverage! by Blogging PRWeb.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

Guest post by {grow} Community Member Sarah Goliger. Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. 1.

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6 ideas for sifting the mobility chaos

Chris Koch

For about 20 years (sad to say I was a journalist for even longer than that) it seemed that every white paper that crossed my desk began with some variant of this sentence: “As the world becomes more global and interconnected, businesses need a way to see through the complexity. Hire us.]“ “ But now the ubiquitous opening sentence seems to be: “Businesses are awash [drowned, buried, you get the idea] in data. Hire us.]“ “ Last week, I went looking for some good ideas on mobility. My destination? New Jersey. See if these ideas do anything for you. Far from it.

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid,  links. That high-level analysis is misleading, however. Consider just one category of searches: students conducting research projects. pages with a conversion form and limited content).

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Straight Talk on Social Media Gurus

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  My problem is with you.  Specifically, I think you are learning the wrong lessons from social media luminaries. Here are three common “crutches” that tend to mess up “expert groupies”: Thinking That “They Are Just Like Me!”

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard). You’ll need millions of customers in order to compete.”.

Find New Customer Announces Demand Generation using the SCORE Methodology

Fearless Competitor

“We aim to be the best in the business at B2B lead generation. Our salespeople need higher quality sales leads. We’re committed to taking the time and spending money (within) reason, to accomplish this goal.” ” If that statement defines you and your goal, you want SCORE process from Find New Customers. That’s a 3 phase program – fully documented and low risk.

In social media, you don’t need to outrun the bear

Biznology

Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark.  Who is Mark? 

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Selling the C-Level: 7 Content Marketing Myths Debunked

Junta 42

During Jay Baer’s and my SXSW presentation , we had a number of questions about selling content marketing into the organization and to senior executives. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Altimeter said: They must understand that content marketing is not free. So…let’s debunk them. Yikes!

IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

Outdated perceptions about emerging markets blind North American technology companies to the substantial IT investments being made there, according to a top International Data Corp. researcher. By 2018, those countries will outstrip the US on IT spending by nearly $100 billion. She listed five common misperceptions and realities. Misperception:  Emerging markets are extremely cost-sensitive.

Manufacturers Need Lead Management to Close the RFQ Gap

Industrial Marketing Today

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. For a real-life example of this lead generation disconnect, read my post, Manufacturers: Don’t Start a Lead Generation Campaign without Sales. To most of these decision makers winning new business is strictly a numbers game. Your RFQ can be easily derailed without this critical step.

How to Use Google+ for Business

Biznology

Image via Wikipedia. Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham.   Chris talked for 30 minutes about how to set up your Google+ personal and business accounts.  Are you interested in using Google+ for your company, but don’t know where to start?  Set up your G+ Brand Page to best promote your brand and attract customers.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Savvy Week in Review: March 16

Savvy B2B Marketing

It's Friday? Really? Seems like we didn't just lose an hour to daylight savings, we may have lost a couple days! As spring revs her green and growing engines, seems like bloggers are turning up the heat on their keyboards. There was so much good content to choose from this week, it was hard to narrow it down to a few faves. We hope you enjoy this selection as much as we did. Lots of stuff to inspire and to file away for future reference. Have a GREAT weekend & we'll see you next week! Has the Technology Market Left its Marketers Behind ? by @BrennerMichael via @b2community.

5 Tips for Engaging in Social Media for Business

Fearless Competitor

Jay Baer of Convince and Convert did a webinar with Argyle Social recently. Five important tips came out of that event that I want to share. And mark your calendars to meet me at the BMA-NJ Social Media Symposium on April 10th, where I will deliver the keynote presentation. Your goal should not be to be good at social media. It should be to be good at BUSINESS using social media. Don’t do social for the sake of social. Focus on business goals and use social to drive them forward. Before jumping on a platform, first ask yourself “Why are people here?” Planning is the key.

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Depending on which study you read, the results can be confusing. Here’s one example of the confusion that I’m referring to. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. The Semplice study reports “44% of companies surveyed had blogs.

Who owns your brand? B2B brand perceptions research

The B2B Research Blog

Your organisation doesn’t own its brand.   It can shape it, manage it, but never own it. That’s because a brand is not what an organisation says it is.  It’s what the market believes it to be.  It’s a perception developed through the sum of an individual’s experience. Through every encounter they’ve had with your organisation, your employees or products.  Through what they hear from you and about you. Despite this, the B2B Barometer survey reveals that the majority (62 per cent) of B2B marketers don’t research external brand perceptions.  So what should we measure? Enjoyed this post?

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Savvy Speaks: Web Site Pet Peeves (and Best Practices)

Savvy B2B Marketing

We've all received emails or visited websites that left us wanting. Here we share some of our annoyances. But this isn't just a rant. We also offer ways you can turn that negative into a positive. Read on for insight and inspiration! Wendy. Stop the noise. Music and animation. Or sometimes I go to a site and loud music starts playing. Not cool. Solution?: Stop it. Stop it right now. Jamie.

Mad Marketing TV looking for new primary sponsor

Fearless Competitor

The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Interested in sponsoring this awesome TV-like marketing show, which has interviewed marketing and sales experts such those listed below? Adele Revella. Buyer Personas. Joe Pulizzi. Content Marketing. Paul Gillin. Social Media. Steve Gershik. Lead Nurturing. Jim Burns.

Use Lifetime Customer Value to Measure Social Media

Biznology

Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments. While many big brands have dived into social media marketing with gusto, smaller businesses are more apprehensive.

Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

KoMarketing Associates

At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images. The fan page cover is the best example of this. AutoCAD.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

4 Surprisingly Easy Ways to Generate Awesome B2B Content

Marketri

Committing to blogging and the process of content marketing is often a big hurdle for our clients. They see the benefits of blogging but it takes some time to achieve buy-in. While beginning a new content marketing campaign may a big step for B2B companies and may pose a challenge in getting firm wide buy-in, it is certainly worthwhile and exciting to move in a new direction. What was the takeaway?

The Real Need of Sales Today – Fewer, Better Leads!

Fearless Competitor

As the host of MadMarketingTV , I’ve spoken with leading experts such as Dan McDade of Pointclear and Brian Carroll of MECLABS. One thing become clear talking to these bright men and reviewing their data. Brian Carroll. Sales today needs much higher quality and fewer leads than ever before. You can’t buy marketing automation software and fix this problem. What do you think? Marketing

In Defense of the Funnel

ANNUITAS

The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”.  At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” Needless to say this was fuel for quite a bit of conversation in the days that followed.  And since then many have jumped on the “death to the funnel” bandwagon.  The last salvo came from Tony Zambito , Founder and Principal of Buyerology, in his article Slow Death of the Funnel: Why Buyer Choice Matters to Revenue. . The point here is well taken. Lead Management Process Lead Planning

How to Skyrocket Customer Engagement via Google+ Brand Pages

WindMill Networking

When it was launched last year,  Google+  set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. While admittedly it has been a slow climb for the newest social network, things appear to be changing with the introduction of brand pages. Unsurprisingly, brand pages have proven to be quite an effective. based apparel giant H&M. Google

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.