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Wed.Sep 30, 2015

deliverability-benchmark

The Rise of the Value Management Office (VMO)?

The ROI Guy

SEPTEMBER 30, 2015

The VMO can help drive the approach across groups and throughout the journey: Value Marketing – helping to develop and deliver value messaging frameworks, insights / benchmarks, go-to-market content (like challenge / value infographics) and tools (like cost of “do nothing” and ROI calculators).

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