BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
Customer Experience Matrix
DECEMBER 13, 2014
Part of the presentation was a set of examples presented by BlueConic CMO Dan Gilmartin. I see no technical reason one of these couldn''t be connected to the Internet to deliver dynamic messages sent by an advertiser, significant others, or favorite government agency. Complexity of data. This was less a surprise than an observation.
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