Mon.Apr 16, 2012

Trending Sources

Are Your Marketing and Sales Systems Broken?

Tony Zambito

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.  We have seen many variations over the past two as these attempts are made.  After two or three years, there is still much frustration that some of these new tactics are not working.  Buyer Designed Systems.

5 studies prove social media is less than 6 degrees of separation

Biznology

Cover of Kevin Bacon. The idea behind 6 degrees of separation is ”friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. The idea of 6 degrees of separation was responsible for the early thought behind social media.

Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. But how reliable are cookies and more importantly, how does that impact our data and decisions?

The Story Behind Red-Hot Storify

grow - Practical Marketing Solutions

Click here if you can’t see this video interview with Storify Founder Xavier Damman. Xavier Damman of Storify. If you’re immersed in the social web it would be hard to miss   Storify. The young company has been everywhere lately and it is a result of the passion and vision of its founder and CEO Xavier Damman. So Xavier, tell us about your story. How are brands using this?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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6 Ways Marketing Can Help Generate Early Leads for Sales

It's All About Revenue

by Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. What does sales want more,” he asked, “qualified leads or early leads?”. My answer: Both. It’s a fair question. Research indicates that sales cycles are 22% longer over the past 5 years but 49% of companies are saying that their buying cycles are shorter. Clearly, buyers are far more educated and sales is excluded from much of the conversation. In fact CEB Sales Practice research says that on average prospects are 57% of the way through making a purchase before they ever talk to sales. Sound off.

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Why Your Unsubscribe Process Is as Important as Earning Subscribers

Tomorrow People

It is no secret that earning a subscriber is exciting. Subscribers are often some of the most loyal customers to a company because they receive content right in their inboxes, making it easier to read and harder to ignore. An email message every day or ever week helps to increase visibility and get your brand recognized. Unfortunately, not all subscribers will want to keep receiving emails.

B2B Social Media Marketing is Calling: Are You Listening?

WindMill Networking

Let’s face it: Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there. There are amazing things you can do with Facebook applications, community development, and engagement to help better brand your company and increase your social following of present and potential customers. Is your organization looking for these business opportunities?

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10 Thought Leaders Share Their Interest in Pinterest

Modern B2B Marketing

by Jason Miller Pinterest is now the third most popular social network in the country. Traffic to the digital pin-board rose 50 percent from January to February of this year, with over 21 million visits in the last week of January alone. Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Seven Ways to Test Your New Logo

B2B Marketing Traction

Before you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. You don’t want to launch a new logo and sink money into print materials and other collateral, only to have to redo it. 1. Yes, there is a good chance your logo will be faxed. Still.) Do all the logo elements come through on a fax? Same as fax. Social media. Promo items.

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[Video] A Surefire Way to Differentiate From Your Competitors

Jill Konrath's Fresh Sales Strategies Blog

Your prospect is ready to make a change. They've seriously evaluated their options and narrowed it down to you and several of your toughest competitors. Follow this often overlooked, but highly effective strategy to differentiate your product/service and win the business. VIDEO SCRIPT: How can you really stand out from your competitors? Let me give you a quickie example. Working together.

The Pros & Cons of Twitter Advertising for Small Business

Hubspot

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter's is far less daunting than it is for an SMB marketer -- especially those without a strong background in paid online advertising. Happy testing!

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Jeff Jarvis Strikes A Blow for Web History

B2B Memes

Nearly two years ago, I wrote that while the Web has a future, it may not have a past. Exhibit A in my argument was the lamentable state of Jeff Jarvis’s influential blog, BuzzMachine. Started in the aftermath of 9/11, its archives offer an invaluable chronicle of the development of new media in the 21st century. What B2B Can Learn from Jeff Jarvis.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How Social Currency Is Driving Identity, Trust and New Industries

Sazbean

As our lives increasingly move to the digital realm – whether it’s what we read, what we watch, photos that once sat in frames now uploaded to a server farm somewhere in the rural United States, or even the 140-character thoughts we share with the world ­­– comes the very reconstitution of our identities online. German artist named Tobias Leingruber recently took this concept to its logical extreme when he produced physical identification cards based on Facebook profiles (this attempt at satire was executed so well that Facebook sent Leingruber a cease-and-desist letter three days later).

Sales Leadership: Creativity is Critical

Your Sales Management Guru

Sales Leadership:  Creativity is Critical.   In many of my sales leadership workshops and in my writings I have often spoken on the need to hire creative salespeople and the need for sales management to offer creative solutions to the many problems you face.  The good news is “creativity” can be learned and enhanced in everyone!  I believe it is also critical in building a sales culture of high performance and coaching sales strategies. In reading this book it quickly added ideas and insights that can be easily implemented immediately.  Discovering the “Magic”. The steps include: . 3f4qb8v9ge.

What Makes Ads Go Viral?

The Effective Marketer

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Utilize “Brand Pulsing”: weave your brand throughout the ad instead of placing it front and center. Example is Bud Light’s “Swear Jar” 3.

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7 Smart Sales Applications of Marketing Intelligence

Hubspot

Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier. But it doesn't do much good if nobody actually, well, uses that information. And often all that lead intelligence falls to the wayside because nobody has explained how it can be applied to the sales process. That's where this blog post comes in! We're going to take a look at some of the intelligence Marketing gathers on leads, and explain exactly how it can be used in the sales process. What are they tweeting about? What is their job history on LinkedIn?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Find New Customers Helps Businesses Keep SCORE to Improve Demand Generation

Fearless Competitor

New Demand Generation Program uses Innovative Methodology to Improve Qualified Lead Generation, Increase Conversion Rates and Make More Sales. Lack of qualified sales leads is the biggest problem affecting BtoB sellers today, according to research by MECLABS and others. In the past, companies purchased lists of so-called leads, deployed lead generation software, and hired inside salespeople – yet the problem remains. Sales simply does not have enough qualified opportunities to work. Our SCORE methodology fixes this problem once and for all.”

If you’re using Google Adwords, what happens AFTER the click?

Direct Response Coach

There is something very seductive about Google Adwords. major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only pay when someone clicks on your ad.  And depending on your industry and [.]. General Lead Generation Web Marketing

How to Get Inspired & Kick Writer’s Block to the Curb

Vertical Response

I use my words wisely when I say, “writer’s block is a b *!” ” This may seem blunt, but getting yourself into a copywriting rut can make you feel worse than Hoops and Yoyo on a Monday Morning (watch the video, you’ll relate). And I quote, “I’m so depressed …What am I doing with my life!? …This is inhumane!” Raise them later. Ballard6.

INFOGRAPHIC: Social Discovery Platforms

Client Bridge

Social Discovery is the process by which a user finds and connects with others in order to learn about products, services or interests. Social Discovery sites have experienced a huge rise in popularity and have become the preferred product research tool for some consumers. From DesignCrave, here's an infographic about the rising players in the field of Social Discovery. View Original Article

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Important Webinar this week: 5 Keys to Succesful Lead Nurturing

Fearless Competitor

This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register today. “ The biggest bang for the marketing buck comes from lead nurturing.” ” Jim Lenskold of The Lenskold Group. But about 8 out of 10 of them will buy eventually. So how do you convert today’s visitors into tomorrow’s buyers? People do.

Facebook Cover Photos: 5 Great Brand Examples

SnapApp

The cover photo has become the new billboard for Facebook profiles. It is large, the first thing you see, and companies as well as users can utilize the real estate to promote brand voice and personality. Here we will take a look at five brands who have utilized the cover photo to their advantage; be that with an eye catching picture, a picture that incorporates the smaller profile picture on the page, or a picture that supports the brand image. Below are five great brand cover photos in no particular order: Tiffany & Co. Everyone recognizes the Tiffany blue. ?If Red Bull. Sperry Top-Sider.

New B2B Marketing Show to Premier on May 1

Fearless Competitor

New Online Marketing show to Premier on May 1st, hosted by Jeff Ogden of Find New Customers. Find New Customers is pleased to announce that our new online show, Marketing Made Simple will premier on May 1, 2012. In addition, we will continue to host Mad Marketing TV, sponsored by Act-On Software. We look forward to bringing you top experts in B2B marketing, sales and social media.

Social Responsibility: You Don’t Need to Be Big to Make a Difference

Vertical Response

This article by VerticalResponse CEO and founder Janine Popick originally appeared  on  The Huffington Post. My marketing company, VerticalResponse , was probably in business about five years before we put a stake in the ground and said, “We’re going to help our community!” ” Why did it take us so long? Because I thought you had to be Salesforce.com or Google to really make a difference. But that simply isn’t the case. What I didn’t realize at the time is that any business, no matter how small you are, can do something in an impactful way. Start now.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.