Mon.Apr 09, 2012

Trending Sources

B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet.

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Why Facebook will become the most dangerous company on earth

grow - Practical Marketing Solutions

Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.

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Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Tips for Next Gen Digital Marketing and PR Pros

Biznology

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace?

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Why Marketers Should Invest in Visual Content Creation

Hubspot

The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.'

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LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn

WindMill Networking

One of the biggest challenges in sales prospecting on LinkedIn is in how to find and contact those who are difficult to message through the site: The Untouchables. Luckily, LinkedIn offers several tools to aid in communication with your prospects.

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Selling to On-Demand Buyers

Avitage

Most of us are well aware the world of B2B buying has gone through fundamental shifts in the last five to ten years. Why hasn’t the way we sell fundamentally changed as well? We all feel the perception from buyers that, to them, all vendors and their products look pretty much the same (undifferentiated value). We know too well the difficulty of identifying and engaging new prospects in sales conversations (generating leads).

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Out with the Old, In with the New: Making Google’s Privacy Policy Work for You

KoMarketing Associates

Google’s new privacy policy , implemented at the beginning of March, has sparked a series of charges and countercharges about how the tech giant may be impinging on users’ privacy.

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How To Blog: Finding Your Blog Voice

B2B Marketing Traction

Identifying the voice of your blog can be tricky. What is the “voice” of a blog? It is its tone, its style, and how both of those fit its purpose. Determining the voice of your blog requires understanding your desired audience and knowing what will interest them.

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How to Avoid Awkward Moments During Sales Conference Calls

Sales Prospecting Perspectives

When I sit down to write blogs, I usually follow the same routine to get me going. I pull up my email messages from the previous work week, and look for interesting email subject lines that remind me of any challenges that had presented themselves in the previous week that I feel inside sales managers might be experiencing as well. Or, I simply think back to the previous week and think about what hurtles I faced when speaking with my clients or inside sales reps.

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Lead Generation: How Do You Balance Quantity with Quality?

Modern B2B Marketing

by Seth Resler We welcome Leslie Griffey, Marketing Content Manager at Xactly Corporation , as a guest blogger. Finding new leads, leads that haven’t yet found you, and preparing them for sales is tough work. Rewarding people to do it well is even trickier business.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics

Hubspot

Have you heard of CrossFit ? It's a fitness program that publishes a workout to its website every day. For example, you might wake up any given morning, check out the CrossFit website, and be instructed to do 50 push-ups, 30 squat thrusts, 10 pull-ups, and 80 bicep curls.

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Sales on an Uncertain Sea – Part 2

B2B Lead Blog

This is the second half of a 2-part series. You can find the first post here. The Case for Proactivity There are two ways to approach data quality management. You can be proactive and spend time, energy and money to insure your data resources are healthy. This calls for an up-front investment

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Integrated Marketing: Why Search Needs a Large Seat at the Table

Sazbean

Significant effort ends up going into helping key executives of larger brands understand the role that search should play in marketing and how to budget it. Discussions generally end up focusing on how the search strategy should integrate with the other marketing efforts by the business. Integrated marketing continues to be a hot topic, and was the subject of a keynote panel at this year’s SES New York.

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Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference

Fearless Competitor

Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff is the keynote speaker at tomorrow’s BMA-New Jersey Social Media Symposium. Jeff was a guest on Hubspot TV. Jeff is the host of Mad Marketing TV and a new show starting May 1.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

INFOGRAPHIC: Leveraging SMS and Twitter for Marketing

Client Bridge

From Saleschase.com, here's an infographic that explains how SMS and Twitter differ and complement each other, as well as how to integrate them into your marketing efforts. View Original Article

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Sales Leadership: Work Out Time

Your Sales Management Guru

Your Sales Leadership Workout. May 9 & 10, 2012. Atlanta, GA. A Proven Regimen for Getting. Your Sales Organization in Shape . Build a proactive approach to sales management that creates predictive revenue and a self-managed sales team. . Learn how top performing sales leaders muscle up their teams to pump up predictable revenues. Here’s what they have to say: “ Great content, energetic delivery, high value”. Informative, educational, spot-on”.

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B2B Company in Northern New Jersey? Learn to Drive Results with Social Media tomorrow!

Fearless Competitor

BMA-NJ’s B2B Social Media Symposium (SMS). Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign.

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Maintaining Your Company Image with Good Marketing Materials

Business Growth Development

logo for Design By Humans (Photo credit: Wikipedia). There are so many details that need to be attended to when it comes to marketing materials if you want them to always present your company in a positive light.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Learn to Grow Your Business with Social Media at tomorrow’s BMA-NJ Social Media Symposium

Fearless Competitor

BMA-NJ’s B2B Social Media Symposium (SMS). Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign.

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2

Maintaining Your Company Image with Good Marketing Materials

Business Growth Development

logo for Design By Humans (Photo credit: Wikipedia). There are so many details that need to be attended to when it comes to marketing materials if you want them to always present your company in a positive light. A company that wants to maintain and improve its public image will always make sure that the marketing materials it releases adhere to a strict set of guidelines.

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How Do I Modify My App's Share Text? [SnapApp FAQs]

SnapApp

When you create an app on the SnapApp platform, whether it be a poll, survey, sweepstakes, quiz, or personality test, it is with hopes that you will deploy this app and have it be seen by your viewers. From here, you also hope that users will actively engage with this app, enjoy it, and share it with their friends. One way to ensure that you are attracting the most attention to your app is to change the share text that appears on the user?s

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