Tue.Mar 06, 2012

Trending Sources

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy?

How to turn blog readers into brand advocates

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing {grow} Columnist. If you have been blogging for more than a few months than you have super fans whether you know it or not. You just have to keep an eye out for them. Fortunately there some key indicators. They comment regularly. They send you personalized emails. They share EVERYTHING you write. But simply knowing who they are is not enough. Approachability.

Brand 110

A Targeted Approach To Teleprospecting The Network Security Space

Sales Prospecting Perspectives

In terms of teleprospecting, Network security has notoriously been a tough space to call into. Network managers and IT executives are very reluctant to divulge what solution they are using to protect their critical data, their email and their web access. It’s our job to find out what pains the organization may be feeling with what they currently have and when prospects are so tight lipped and brief it can be frustrating when your goal is to uncover opportunities. In this case that vertical turned out to be Higher Education.

Has the Technology Market Left It’s Marketers Behind?

B2B Marketing Insider

Recently I read an article called “ Godless Barbarians at The Gates of IT ” by Ryan Skinner from a UK-based agency called Velocity Partners. One example cited is Dropbox, which I use on my personal PC to synchronize and backup photos, music I’ve licensed and other important documents across multiple devices. Basecamp. YouSendit. WordPress. Smallworlders. Workday. Wildfire.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

Enterprises Opening Up to Social Networking


The number of large companies that block employees from accessing social media sites from the workplace is dropping, according to a report released Monday from industry analyst firm Gartner. Gartner noted that 50% of large organizations blocked social sites in 2010. By 2014, Gartner expects that number to drop to 30%. “Even in those organizations that block all access to social media, blocks tend not to be complete,” said Andrew Walls, a Gartner analyst, in a statement. For instance, what employees post on social networking sites could constitute a risk to the enterprise.

Social Media, Monitoring and Research: Opportunities and Risks


We all know social media monitoring solutions and processes can provide valuable information regarding our brands, competitors, customers, individual preferences, trending topics, the market and whatnot. On top of these platforms, more cross-channel oriented solutions and specialized surveying and research applications, enable us to listen to the voice of the customer on social media [.]. Blog Customer relationships Research Social CRM Social media marketing customer research market research social media monitoring

Are the Content Needs of Your Audience Caught in Your Blind Spot?

Blue Focus Marketing

I was watching one of my favorite TV ads in the Allstate “Mayhem” campaign. In this ad, the Mayhem character appears as a vehicle’s blind spot, hanging on to the driver’s side window and preventing the driver from being able to see passing cars. As the driver prepares to change lanes, Mayhem reassures her through the side mirror by saying “You’re good!” The View from the Outside of the Maze.

How to Find New Customers – the Bible of B2B marketing

Fearless Competitor

Lead Generation Made Simple – and a true classic ( Click link below or image to grab it ). How to Find New Customers. Looking for improved business results in 2012? Need to grow market share and profits? Grab this free white paper and learn. Here’s the white paper everyone’s raving about. How to Find New Customers. He asked me to read it and I liked it a lot. What do you think?

Paper 40

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Get Over Social Media Writer’s Block


Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Who told you that? No worries.

The 7-Point Checklist for Powerful Landing Page Copy


Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content. But writing effective landing page copy is a little different than writing, say, a blog post. 1) Use Action-Oriented Language. So what? 6) Format.

SweetBay: Shocking Shopping Cart Content Marketing Secrets

Content Marketing Today

It’s All About Making It Easier for the Customer to Buy. OK, I’ll admit it. I not the primary grocery shopper in the family. But, I’m always happy to hop over to Publix, Fresh Market, Whole Foods or SweetBay to buy stuff. Since I’m not a grocery aisle guru, it usually takes me way too much time to find the items I have been entrusted to buy and bring home. SweetBay Shopping Carts Saved My Day.

Buy 18

8 Industry Experts Weigh in on the Toughest Social Media Topics


Ever been sidelined with a tough social media question in your monthly board meeting? Or hop on the phone with a client and get hit with a few doozies you wish you'd been prepared for? Questions about the social media industry, where it's been, and where it's going are the stuff for experts -- and in your job, you're the social media expert. Pin It. Pin It. Seth Godin on the Ebbing of Privacy. "I

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Social Media For B2B Sales – Ready, Set, Slow

WindMill Networking

Last month we discussed the importance of proper planning and of setting goals prior to jumping into social media for B2B sales. Today let’s talk about your critical first steps. Call it setting up house. Although we are going to concentrate on LinkedIn, the basics of what we discuss and advice will apply to all of the social networks for B2B sales. I might have 10 or more. Guess again. Anything!

B2B Marketing Directions: Why Provocative Content Works Best for Acquiring Leads

Content Marketing Today

Consistently acquiring enough new leads has become a major challenge for many B2B companies. Business buyers now have access to a wealth of online information, and they can easily perform research and gather information about products and services whenever they want, on their own terms. Therefore, they are less likely to respond to lead generation campaigns. Via b2bmarketingdirections.blogspot.com.

Brilliant Brands Aren't Built Behind Masks


Pin It. Pin It. Organizations that try to portray themselves as what they think people want instead of what they are don't win over our hearts and minds. In an age where everyone is connected, falsehoods are fleeting. The world does not expect perfection. In fact, perfection is troublesome. Don't hide your limitations and your flaws. Be genuine -- we like that sort of thing, and reward it.

Aging 10

Business Development and Marketing Maxims for the Legal Industry


This post is a guest blog post by Robert Denney, President at Robert Denney Associates, Inc., a provider of strategic management and marketing counsel to law firms, companies and non-profit organizations throughout the United States and parts of Canada for over 30 years. ‘Maxim: General truth or rule of conduct expressed in a sentence.” ” - The Oxford Dictionary. Be afraid. Focus.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Optimizing your page for Search Engines – Part 2: Best Practices – Meta Tags

EMagine B2B Blog

In the first part of this series, we discussed how your website needs to command authority in aspects of content, site architecture, internal link structure, navigation and backlinks for your primary phrases, as well as parallel and synonymous themes, both on an individual page, and on adjacent pages. How do we create authority for targeted [.]. Search Engine Marketing

17 tips for choosing a B2B content marketing agency

Content Marketing Today

As content marketing leaps ‘the chasm’ and lands in Geoffrey Moore’s back garden, more and more marketers are on the lookout for a B2B content marketing agency that can make them famous. … That’s a good thing. But almost every B2B agency out there is hurriedly carving a new ‘Content Marketing’ sign for their front door. But, in this case, no.

5 Resources for the New Facebook Timeline for Businesses


Facebook is changing how businesses can use it’s platform. Starting on March 30, 2012, all active Facebook business pages (Fan pages) will be changed over to a new design called Timeline (which has been rolled out to most individual users already). Facebook is also creating guidelines and rules on how businesses can use their new pages. Here are 5 resources to help you stay ahead of the changes and leverage them for to help your business: 7 New Facebook Changes Impacting Businesses (Social Media Examiner). The Complete Guide To Facebook Timeline Pages (All Facebook).

Is it Time(line) to Brand Your Facebook Page?


If you have been keeping up with Facebook lately, you may of heard about this little thing called “Timeline for Brand Pages.” ” As a marketer, my first thought was, “Oh NO! More change from Facebook,” and we all know that can cause … Continue reading → The post Is it Time(line) to Brand Your Facebook Page? appeared first on Fathom. Social Media Facebook Facebook New Updates facebook timeline

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Scientific Research: Motivating B2B Buyer Behavior

B2B Ideas @ Work

Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. Usually I treat at these as separate concepts in my blog posts, but today I’d like to show how all three can work together to further motivate buyer behavior. Attention: Gaining the attention of your B2B audience can be the most difficult. Thanks to the continued partial attention we all have due to the growing prevalence of tablets and smartphones, breaking through the clutter is harder than ever. Past problems with reliability?

Effective Communication Tips for Web Designers

Content Marketing Today

Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer. We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that content and design is the window to a website’s soul. Reactive Design: Beyond Simple Objects. Via sixrevisions.com.

Engagement is No Real Metric

Manhattan Marketing Maven

“Engagement” is being proposed as the new metric for online and social media interactions. Although not uniformly defined, “engagement” seems to be an aggregate measure of a variety of interactions, which include clicks, likes, comments, shares, and re-posts. It’s a proxy for conversion in environments where goods and services aren’t directly sold.  These “engaged” visitors sign up for a newsletter, download something, use a calculator, enroll in a class or webinar, or maybe even buy something.  If someone comes to your site or onto your Facebook page, are they engaged or not?

The State of Inbound Marketing in 2012

Client Bridge

Did you know that the cost per lead for inbound leads is 61% less than for outbound leads? That's one of the most salient points from Hubspot's report titled "The 2012 State of Inbound Marketing". The report also has an on-demand webinar to go with it, both for free. Here's a slideshow of some of the more interesting graphs from the report. 10 Graphs from the 2012 State of Inbound Report. Get the report and webinar here. View Original Article

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table


Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Chapman. This is where CMOs can make a noticeable impact. Need more?

The 6 Biggest Mobile Marketing Myths


The rate of mobile adoption for both advertisers and?consumers consumers is expected to rise throughout 2012. It's an emerging and growing?field field that is just coming into its own and many businesses are just beginning?to to understand the necessity that mobile technology will play in their marketing?strategies. strategies. But, in addition to its staggering growth, mobile marketing is also?riddled riddled with myths and rumors that can hinder its incorporation. We're separating fact from fiction and breaking down six of?the the industry?s s biggest myths. Myth: Mobile?marketing everyone.