Funnel Attribution: How I learned to Embrace ROI and Stopped Worrying
Funnel attribution helps marketers and sales professionals understand what influences a customer’s purchase decision.
This essential part of modern marketing programs is how teams evaluate campaign and channel effectiveness because it assigns value to customer touchpoints.
Topics Covered:
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Introduction
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Why is Attribution Important?
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The Modern B2B Customer Journey
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Understanding Attribution Models
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Salesforce Is Bad at Attribution
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How to Stop Fearing Attribution
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