When it comes to marketing, sometimes less is more

I’m a big fan of Copyblogger.com

What Brian Clark and his team does is pure art.

They use an economy of words and engage the reader with very simple messages.

We as marketers can learn from this. Here are four key marketing lessons we all can embrace.

Simplify your messages
Use few words and make your messaging crystal clear. Make your key message instantly recognizable. Take the shears to your website.
Reduce the friction
Don’t make the user fill out a long form. Just get an email address.
Follow up quickly
Once they’ve signed up, don’t drop the ball. Let them know you are on their side from the very beginning.
Show, don’t tell
Use interactive videos and customer stories to explain your story.

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