The healthcare content landscape has undergone various transformative innovations.
The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few. Not to mention, COVID also played its part.
Due to the social distancing prompted by the deadly virus, intensified reliance on the internet for answers and medical help became a logical outcome and long-term solution.
To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content.
5 Trailblazing Healthcare Content Ideas for 2024
Check out the top healthcare content ideas to bolster your marketing initiatives for 2024.
1. AI-based healthcare information
Data shows that AI technology reduces 86% of provider mistakes, saving 250,000 lives annually.
Leverage AI-driven content from chatbots and intelligent virtual health assistants to provide timely and relevant information and 24/7 support to patients and customers.
Prompt responses address your audiences’ need for instant access to health information, which solves their problems while positioning your business as an authority in the healthcare industry. For instance, you can provide AI-guided self-assessment portals or apps on your website to give customers personalized healthcare recommendations or next steps to help resolve their problems.
2. Reliable telehealth content
Access to healthcare information isn’t limited to local or physical healthcare facility visits. Patients can receive healthcare information without leaving their homes, which is convenient, especially for patients with physical limitations or those living in distant locations.
According to data, 81% of consumers are unsatisfied with their experience with their healthcare providers.
One way to ensure a positive healthcare experience is to minimize wait times and the costs associated with visiting a physical healthcare facility. This can be done through Telehealth content, as it can improve the patient experience by reducing wait times and the costs and time it takes to go to the healthcare facility.
Accelerate telehealth adoption through informative videos and other content explaining your telehealth process. Highlight the convenience of telehealth and the kind of information patients can get.
3. Content focusing on mental health advocacy
Currently, there isn’t enough reliable information about mental health online.
Where there’s a lack of or void, fill it! Create content that helps your readers learn more about mental health issues.
Content enlightens many, using evidence-based information to reduce the stigma around seeking mental health support. Share interviews with experts, case studies, real-life experiences, extensive blog posts, and other content to provide trustworthy resources while establishing a supportive community on mental health.
Get some inspiration from these 100 blog content ideas for your 2024 calendar.
4. Prevention and wellness content
Help your readers take a more proactive approach to healthcare by creating content for healthcare wellness and prevention.
For instance, publish blogs on exercise routines or healthy recipes for busy moms. Include effective tactics to capture reader interest, such as creating strong emotional hooks in your marketing content. You can also create a video series on holistic wellness to help set your business as a well-being expert.
5. Data privacy and transparency content
Let your audiences know that you set proper security measures to handle the sensitive healthcare-related data they share with you. Your content should also inform readers that you adhere to legal requirements and standard regulations.
You can publish videos and blog posts showing your data handling processes and the best practices you implement for ethical use and data privacy compliance.
Molding the 2024 Healthcare Content Calendar
Plan your healthcare content calendar by considering the points below.
Strategic content scheduling and mapping
Create a solid plan for the healthcare content ideas you want to create and publish weeks or months ahead. Consider crucial events in the healthcare industry and your business, including seasonal trends and your product launching or re-launching.
Your content calendar serves as a blueprint to guide your content production and ensure you continuously produce relevant and engaging content for the calendar year.
Customizing content to resonate with diverse audiences
Content must be customized or personalized based on the readers’ needs and peculiarities.
Personalization improves content relevance and “stickiness.”
Readers who encounter content pieces that speak directly to their current situation become more receptive and responsive. This gives healthcare companies better opportunities to engage, connect, and build meaningful relationships with readers.
Also, learn how to use storytelling and emotion in your content to drive conversions while adding personalization elements, such as providing healthcare tips for patients getting medical checkups for the first time.
Ensuring agility and flexibility in content planning
A strong content plan has agility and flexibility baked into it.
Seasoned content marketers and creators know that industry shifts or crises are a norm and should be capitalized on urgently. So, consider incorporating a modular framework into your content planning initiatives.
When your content plan is composed of several modules, you can swap out elements or make minor changes without derailing or sidetracking the entirety of your content plan.
Futureproofing: Sustaining Content Relevance Beyond 2024
Develop an evergreen healthcare content strategy that spans years by doing the following:
- Update your content regularly. Look for outdated statistics, tips, or trends and replace them with up-to-date information. This revives your old content, giving you more mileage out of every content piece you create.
- Stay on top of evolving healthcare content innovations, such as adopting AI content generators or virtual healthcare chatbots to speed up your content production and customer query responses.
- Get first-party data about your customers by running surveys and polls. Use your data to find trends and helpful insights that reveal your audiences’ short and long-term concerns.
Adopt continuous learning in healthcare content planning
The healthcare sector is poised to grow. And if we use technological advancements and customers’ needs as predictors, the prospect of growth becomes even more certain and promising.
To remain an industry leader, you must continue to strengthen your content marketing initiatives. To do this, invest in researching and developing content ideas that resonate with your audience regularly. Whether you’re a healthcare institution offering helpful medical tips or a website posting articles about healthy living and well-being, creating content that guides people to the solutions they need is essential. Download our curated list of the best healthcare and medical content ideas to inspire your upcoming content calendar.
Developing and implementing your healthcare content ideas takes a lot of time and effort. But, you can always work with professionals in the healthcare industry. Work with ClearVoice and hire freelancers with expertise in healthcare science to write content and develop a solid content strategy for you.
