What’s Trending in Marketing of March 2024
Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year.
Noteworthy Marketing Trends and News
Google’s Update and Latest Changes
The B2B sales funnel typically consists of three main stages: awareness, consideration, and decision. However, it’s not rigid and can be adjusted to fit specific business needs while still incorporating elements of these stages. By tailoring the sales funnel, businesses can more effectively identify where customers are in their journey and determine appropriate actions.
For instance, a modified B2B sales funnel may include five stages:
- Lead Generation: Introducing leads to the company and establishing authority through content and online presence.
- Lead Nurturing: Continuing to educate leads about the company and their pain points, while qualifying them based on their level of interest and need.
- Initial Meeting: Engaging directly with qualified prospects through various interactions like discovery calls or product demonstrations to build trust and establish a relationship.
- Closing: Finalizing the deal and securing commitment from the prospect to do business with the company.
- Retention: Nurturing the relationship with customers after the sale to ensure continued business and encourage referrals, thus enhancing customer retention and attracting new leads through referrals.
This modified funnel retains elements of the standard three stages while providing a more tailored approach to understanding customer needs and journey progression. Read more here.
Modern Logo Design Trends of 2024
Blog Content Ideas
Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for brand consistency, converting leads to customers, and web design and development. To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200.