The modern audience reacts differently to legal content.
Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. This is a trend legal companies shouldn’t miss. And if you don’t adapt and change with the times, your content, regardless of the money and time you invested, runs a high risk of being ignored.
To improve your chances of captivating your reader’s attention (and retaining it), you need to publish engaging, legal content that resonates with your audience.
4 Leading Legal Content Ideas for 2024
Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game.
1. Storytelling content based on data
Storytelling and data are a great mix. You get to pull on your readers’ heartstrings with your storytelling while using data to add clarity and trustworthiness to your stories.
While you can obtain data from third-party companies, it pays to collect first-party data, so the insights you get are directly from your audience. And to collect data, you can run surveys and polls.
Easily leverage your collected data to develop relatable stories around real-life cases, rising industry trends, and legal precedents.
Learn how to use storytelling and emotion in your content to drive conversions and include stats to create trustworthy content that resonates with your target audiences.
2. Interactive guides on legal topics
Adding interactive elements to your legal content makes your marketing initiatives so much more compelling and engaging.
There are several ways to make your content interactive. You can add calculators, quizzes, and interactive decision trees.
The interactive elements make consuming your legal content so much more engaging and fun, encouraging your readers to consume your content from start to finish.
3. Podcasts about legal content
Some of your readers consume legal content on the go. Address their needs by creating legal-focused podcasts.
You can interview subject matter experts to create educational or informational podcasts.
Legal podcasts make knowledge acquisition and sharing much more convenient for your audience, all while establishing your brand as a thought leader. You can talk about current legal topics and share practical insights or legal stories your audience is eager to learn about.
Also, remember to release your podcasts on a fixed schedule. That way, you can keep the engagement going, and your audience isn’t left hanging.
You can also repurpose your podcasts into blog posts and articles, like these 100 blog content ideas for your 2024 calendar.
4. Virtual reality legal content for education
Cater to audiences who prefer online learning by adopting Virtual Reality (VR) legal education.
VR allows legal learners to immerse in simulated courtroom experiences, enhancing their practical understanding. You can work with VR developers to create realistic courtroom and legal scenarios for online learners. And use VR modules to supplement traditional legal education with interactive learning.
>>> Download our curated list of the top legal content ideas to kickstart your upcoming content calendar!
Weaving Legal Content Ideas into Your 2024 Calendar
Develop a strategic 2024 legal content calendar by considering the following factors.
Timing legal content for relevance and resonance
One out of three potential clients start their search for lawyers online.
Increase your chances of capturing online leads and increasing conversion opportunities by mapping your content publishing schedules with a calendar. Plan and schedule your legal content to align with milestones, legislative changes, and important events to ensure timeliness.
It also helps your content leave a lasting impact on your target audiences, boosting your opportunities to engage and convert them into paying clients.
Adapting legal content for diverse audiences and platforms
Adapt your legal content and materials based on your audience groups and distribution channels to maximize your reach.
Create videos, blog posts, and social media posts tailored to your audience groups’ pain points and needs while optimizing them for the specific platform you share them on. Also, invest in creating legal content with high return potential or content that your target audiences respond well to and prefer.
For instance, research shows that using videos in marketing content can grow revenue 50% faster, so include videos in your legal content offerings.
Ensuring ongoing legal accuracy and compliance
All your content should be accurate and compliant with the latest legal standards and requirements.
Laws and regulations are changed or revised, so you should update your blog content strategy every six months. Ensure you review and update your content regularly to ensure they reflect legal changes.
Set up legal compliance checks across your content and keep a compliance calendar to protect your brand against incorrect and outdated information.
The Long Game: Ensuring Timelessness in Legal Content
Sustain your legal content marketing efforts by doing the following:
- Regular updates and audits for legal content. Conduct routine audits and updates of your legal content to keep your content relevant and fresh. Remove outdated information and ensure everything complies with applicable regulations and laws.
- Using feedback loops for content refinement. Stay attuned by gathering comments and feedback from your clients and prospects. Set up feedback loops to understand their sentiments and insights and determine pain points. Use these to tweak and improve your content for accuracy, clarity, and relevance.
- Staying up-to-date with legal developments for timely content pivots. Stay on top of legal developments, especially those relevant to your business, clients, and industry. Be ready to adjust your content strategy to reflect new regulations and updated laws to ensure relevance and timeliness in your content.
Commit to integrity and engagement in legal content creation
Uphold the highest standards when planning, creating, and distributing legal content.
Integrity and engagement should guide your legal content creation and overall marketing efforts. It helps ensure your content resonates with your target audience while keeping it relevant, compliant, and evergreen. Whether you’re a law firm using content marketing to attract new customers or a law tech solution targeting law firms, content is essential to connecting with your audience.
Download our curated list of the top legal content ideas to kickstart your upcoming content calendar. Contact ClearVoice now to hire freelance legal writers with expertise and experience in producing compelling, compliant, and valuable legal marketing content.
