Blogs
Lead Generation

7 Lead Conversion Metrics You Should be Tracking

If you aren’t converting leads into paying customers, you’ll soon be dead in the water. Here are the lead conversion metrics to track.

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Trending Blogs
Marketing

Mastering Campaign Measurement: A Guide for B2B Marketers

Measurement is crucial for any marketing or advertising campaign to assess whether your investment paid off. Here are…

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Addressing Data Deprecation in B2B Marketing
AI Marketing Tools and Tech

The Hidden Perils of B2B Data Deprecation: A Marketer’s Guide

In B2B marketing, accurate data is essential for success. However, data quality can decline over time due to…

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What is Content Syndication
Content Syndication

What is Content Syndication? The Key to Generating Leads and Increasing Conversions

Content syndication is the act of republishing your content to other websites, introducing it to new audiences and…

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male professional looking at tablet and smiling with airpods in
Lead Generation

10 B2B Growth-Hacking Tactics for Lead Generation

Growth hacking is one of the most wide-spread “secrets” of small business start-ups. Its meaning can sometimes get…

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lead vs inquiry
Lead Generation

An Inquiry vs. a Lead: What’s the Difference?

Many marketers and sales people assume that inquiries and leads are one and the same, but in fact,…

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female sitting at desk working on tablet with pen
Lead Generation

Outbound vs Inbound Lead Generation Infographic

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound…

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lead generation for startups
Lead Generation Sales

8 Lead Generation Ideas for Startups

Lead generation can be challenging for startup companies. As you build your business and its operations, you need…

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female lounging, scrolling on tablet
Lead Generation

10 Examples of Awesome Landing Pages that Convert

To lead more users to your products, you need to create a showstopping landing page. To do this,…

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female sitting on floor of living room working on her laptop
Account-Based Marketing

Account-Based Marketing: Is it Worth Implementing?

Account-Based Marketing (ABM) is a strategic method where marketers communicate with a defined set of accounts as markets…

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female professional working from home and taking notes on the difference between lead quality and lead quantity
Lead Generation

Lead Quantity vs Lead Quality: Achieving a Balance

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture…

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Marketing Data Solutions
Lead Generation

What Data Solutions Mean for Marketing Technology?

In recent years, marketing has come to rely on the input of big data in order to create…

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