ClickDimensions Blog
AI Marketing Stats You Need to Know (2024)
As we navigate through 2024, artificial intelligence (AI) continues to transform the marketing world, offering up solutions and problems we, as an industry, haven’t encountered before. From automating time-inefficient [...]
5 Ways to Craft an Effective Email
When business to customer communication happens at the click of a button, creating an effective, engaging email that captures your recipient's attention has become more difficult than ever. As [...]
The Email Marketing Guide: What You Need To Know
A seasoned marketer's bread and butter is email marketing. Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, [...]
AI for Marketing Playbook
As technology continues to evolve at a rapid pace, AI has emerged as a powerful tool for marketers seeking to optimize their strategies and deliver personalized experiences at scale. [...]
How To Clean Up Your Marketing List
Marketing lists are at the core of many business’ communications. Usually held in excel form for SMBs (small-to-medium sized businesses), these lists contain vital lead/customer information such as name, [...]
Email Deliverability Q&A
Changing deliverability best practices is disrupting the email marketing world and many bulk sender businesses. Using our resident deliverability expert, Charles Meigh, we have broken down the most frequently [...]
The Breakroom: Email Deliverability Explained
Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email [...]
5 Questions: Andrew Jones
In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. In this blog, we interview our new [...]
Andrew Jones Introduced as ClickDimensions General Manager
ClickDimensions Family, I am very thrilled to share a significant announcement with all of you. As the newly appointed General Manager of ClickDimensions, I am honored to lead this [...]
Bulk Email Updates You Need To Know
As we step into the first quarter of 2024, Yahoo and Gmail, crucial Mailbox Providers (MBPs), will be implementing significant changes and rule-tightening procedures that can effect your email [...]
How to Improve your Account and Buyer Insights
Understanding your target accounts and buyers is critical in today's competitive business landscape. However, many small to medium sized businesses (SMBs)face one common hurdle: the absence of comprehensive account and [...]
Navigating the Maze: Top 5 Lead Qualification Challenges
In the realm of sales and marketing, lead qualification is the cornerstone of success. It's the process of determining whether a potential customer is a good fit for your [...]
Complex and Costly Sales and Marketing Tech: Navigating the Landscape for B2B Success
In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium [...]
Breaking Down Silos: Integrating Sales and Marketing Data for SMB Success
In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Unfortunately, many SMBs face a common challenge: siloed data [...]
Unlocking Success: How AI Empowers SMBs
Small and medium-sized businesses (SMB’s) have all faced unique challenges when it comes to competing in the digital landscape. Limited resources and workforce often make it challenging to keep [...]
Data Hygiene Best Practices for Marketing Success
Just like any valuable resource, data can become polluted and ineffective if not properly maintained. Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is [...]
Building Trust with Your Customers: A Guide to Success
In the ever-changing world of business, one thing remains consistent: trust is the foundation of a successful customer relationship. Building and maintaining trust is crucial for businesses of all [...]
How Marketing Segmentation Puts You Ahead of Your Competitors
Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. These groups could be [...]
The Power of Marketing Surveys
Surveys can be a fantastic research method to gather insights about your product or service from a wide variety of different people, whether these people are your customers, colleagues, [...]
Drive Demand Generation in 7 Steps
Launching a demand generation campaign that captures attention and drives conversions requires a strategic combination of captivating content creation and well-planned communication strategies. Follow these steps to craft an [...]
Why SMBs Struggle to Modernize B2B Marketing and Sales Strategies
The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B [...]
Why Unifying Sales and Marketing is a Better Approach for SMBs
Previously, we discussed why the traditional approach to sales and marketing is becoming increasingly ineffective , and some of the challenges that SMBs face when trying to modernize their sales [...]
Why SMBs Struggle to Modernize B2B Marketing and Sales Strategies (Old)
The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B [...]
Introduction to Unexpected Click Email Events
For many years, email marketers have either known or suspected that some of the Clicks recorded for their campaigns are not all being created by their subscribers. That instinct [...]
3 Reasons Your SMB B2B Sales and Marketing Strategy isn’t Working
Increasingly, small and medium-sized businesses are struggling to fill their pipelines and convert prospects into customers. But why is this happening? While the business landscape is constantly evolving, the [...]
What is a Customer Journey Map and Why is it Important
A customer journey map is a visual representation of the path your customers take from discovering your brand to becoming an advocate for your brand. This map allows you [...]
5 B2B Social Marketing Strategies You Will Wish You Knew Sooner
To excel in social marketing as a B2B company, you must share content that provides value to your audience. Whether that is educational or entertainment-based value, every company has [...]
4 Ways to Optimize Your Social Presence to Meet Your Business Objectives
Today, 76 percent of businesses utilize social media to meet their business objectives. That means there is a very good chance that your business is on social media. But [...]
What are the 5 Stages of the Customer Journey?
Did you know nearly 70% of online shoppers abandoned their carts in 2021? Let’s take a closer look at why this may be. To do this, we’re going to need to [...]
Your Ultimate Guide to Marketing Automation for Financial Services
Marketing Automation has played a huge role in the success of many financial services, such as accounting and legal, when nurturing and engaging customers throughout their journey. Unlike other industries [...]
An Introduction to UTMs (with examples)
UTMs can be used as the backbone of many marketing efforts as they provide high level insight into traffic sources, the effectiveness of particular campaigns, messages and platforms and [...]
Marketing Automation for Education
Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our [...]
Top 5 Updates You Need to Know About GA4
By now, you have probably heard the news about GA4. If you haven’t heard, Google Analytics 4 (GA4), is replacing Universal Analytics (UA) and will be fully rolled out [...]
What Makes a Good Survey?
Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. The data [...]
The Top 5 NFP Problems Solved
There are over 1.5 million NFP (Not-for-profit), NGO (non-government organizations) and NPO (non-profit organizations) businesses in the US alone, making this industry the 3rd largest workforce in America, behind [...]
5 Questions: An Introduction to Marketing Services
In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Today we will interview Barry O'Callaghan, Global [...]
The Power of Marketing Automation in the Manufacturing Industry
Manufacturing has changed considerably within the last 3-5 years. As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade [...]
The Top 35 Digital Marketing Acronyms You Need to Know
Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. With acronyms such as ‘DKIM’ and [...]
Marketing and Sales: What are the strategies and tools to help these teams work together?
We all know that closing deals requires input from different internal teams to make sure that your business is matching your prospect’s expectations, and also to ensure that you’re [...]
The SMB Landscape for 2023
There is approximately 300+ million SMBs (small to mid-sized businesses) worldwide. Over 30 million of those businesses operate in the US, with a further 5.5 million in the UK, [...]
The Hidden Benefits of Clean Data You Need to Know
From data chaos to data-driven results Clean and complete data is the cornerstone for effective revenue generation. Practically everybody - including business leaders, marketers and sales professionals - agree [...]
The Future of Data for Marketers
Democratization of Data Is data the great equalizer for helping small and medium-sized companies compete with larger, more established firms? Large, established organizations can count on numerous advantages that [...]
How to Formalize a Social Media Policy
Congratulations! You’re in charge of your companies’ social media program. While you’re getting set up with all the necessary log in credentials, be sure to confirm your business has [...]
Measuring ROI for your Employee Advocacy Program
The days when it was virtually impossible to measure social media in general, and employee advocacy ROI specifically, are long gone. With the right methodology and supporting tools, you [...]
Driving Adoption in your Employee Advocacy Program
Congratulations! You've successfully piloted and launched your employee advocacy program. What's next? The ongoing success of any employee advocacy program largely depends on motivating your colleagues to share more [...]
5 Easy Steps to Launch Your Employee Advocacy Program
The key to launching a successful employee advocacy program is planning ahead. This step-by-step guide is based on our experience helping hundreds of B2B marketing teams get social advocacy [...]
What is Employee Advocacy and How Can it Help My Small Business?
When it comes to social media, your employees are your hidden superpower. Collectively they can average 10 times more followers than a typical corporate profile, so enlisting them as [...]
22 Marketing Ideas for 2022
The overwhelming amount of content on digital marketing is enough to short-circuit any marketing mind. We’ve done some of the heavy lifting for you and have curated the best [...]
What is Social Selling and How Can You Get Started?
It’s no surprise that in an all-digital landscape, nearly half of the world’s population is now active on social media. While it’s important for your business to be represented [...]
Infographic: Close the Year with Holiday Cheer: Tips for Helping Your Team Maximize B2B Marketing Efforts
As the year comes to a close, there's no shortage of marketing projects to knock out this holiday season. In this infographic, we explore how your team can finish [...]
Increase Leads by Extending your Forms with Landing Pages
When executed correctly, forms have the potential to directly impact conversion rates of your digital content. So, how can you increase the effectiveness of your forms? Extend the use of a ClickDimensions form by placing it onto a landing page. Why just link to a form, [...]
Infographic: The Keys to B2B Success with Lengthy Lead Nurturing
In the wake of the pandemic, B2B buying and selling has forever changed. This includes the lengthening of buying cycles. However, a drawn-out buying process doesn't have to mean [...]
What is Marketing Maturity and Why is it so Important Right Now?
What is marketing maturity? In its simplest definition, it is the move from a seller-centric to a buyer-centric approach to marketing. Those lower on the spectrum of maturity tend to [...]
3 Ways to Optimize Your Website for Lead Generation
A digital-centered customer journey has emerged from the pandemic, and businesses must now put into place new funnel strategies to match. If your organization fails to meet the digital-first [...]
How to Develop an Inbound Marketing Strategy
Curious about inbound marketing and how to use it to your advantage? Inbound marketing fosters relationships between your organization and potential customers by building meaningful, value-based interactions. To get [...]
Infographic: How to Elevate Your Social Media ROI
How can you maximize your social media return on investment? This is a common question for marketers and B2B business stakeholders alike. In this infographic, we explain best practices [...]
Building a Community: How to Authentically Connect on Social Media
Every brand wants a loyal following on social media. But to draw your audience in and create connections with them can often be much easier said than done. Ready [...]
Infographic: The Post-Pandemic Revenue Recovery Reality Check
Still waiting for your sales to return to pre-pandemic levels? Sales and marketing tactics have changed and it is time for a reality check. In this infographic, we explore [...]
What is Cross-Channel Marketing and Why Should You Implement It?
To have an effective marketing strategy, you must understand your target audience and how they interact with brands to make buying decisions. In an all-digital world, consumers are bombarded [...]
6 Tips for Avoiding Common B2B Social Media Marketing Mistakes
The social media landscape today is filled with potential pitfalls and landmines for the B2B brands attempting to navigate it. As such, B2B marketers are bound to have their [...]
Negative Customer Experiences: The Top 5 Mistakes You Need to Avoid
Customer experience is made up of each interaction that your customers have with your organization, and how they perceive those interactions. A great customer experience is no longer an [...]
Infographic: The High Cost of Dirty Data for B2B Companies
Did you know that 65 percent of organizations do almost nothing to fix data that is incorrect, incomplete or inconsistent? Dirty data is rampant today, but cleaning it up [...]
Back to Basics: The Difference Between Customer Service and Customer Experience
To attract, retain and convert customers, you need to offer both a great customer experience and customer service. Each one is essential to reaching sales targets, keeping your customers [...]
Listening to Your Customers: When to Collect Feedback During the Buyer’s Journey
As marketing and sales professionals know all too well, very few customers find a product they need and decide to purchase it immediately. Customers can take days, weeks or [...]
What Does Apple’s new Mail Privacy Protection Mean for Emails Sent Through ClickDimensions?
With Apple’s release of iOS 15, and macOS Monterey in late 2021 Apple have rolled out their Mail Privacy Protection feature for email read on iPhones, iPads, and Mac [...]
What You Need to Know About South Africa’s Protection of Personal Information Act of 2013 (POPIA)
South Africa’s Protection of Personal Information Act of 2013 (POPIA) officially came into effect on July 1, 2020, but organizations were given until July 1, 2021 before enforcement is [...]
5 Tips for Successfully Delighting Your Customers with Email Marketing
Marketers today spend a lot of time thinking about the best ways to convert and retain customers. When used correctly, email marketing is a great tool for connecting with [...]
4 Tips for Reducing Customer Acquisition Cost
What is customer acquisition cost and why is it important to your business? Customer acquisition cost, or CAC, is an important metric used by companies to determine the resources [...]
Webinar: Understanding Marketing Maturity
Digital transformation has been a hot topic in recent years. And yet, for all the talk about it, the focus has been misplaced. “Transformation” implies that the evolution to [...]
5 Tips for Creating Surveys that Actually Garner Responses
Surveys are one of the easiest ways to gain information and opinions from your customers, fellow employees or other audiences. Whether you send a survey out after an event, [...]
Infographic: How to Ride the Wave to Revenue Success with Marketing Maturity
It’s no secret that marketers have been forced to adapt to a new all-digital world. This can pose a significant challenge, as different organizations start in different places on [...]
Back to the Basics: Email Marketing Metrics You Need to Know
Many marketers already know how to create and send email campaigns but may need to refine their skills when it comes down to understanding the performance metrics that follow. [...]
The Top 4 Ways Managed Services Can Benefit Marketers
Did you know that there are more than 8,000 marketing technologies on the market today? And according to an annual look by Chief Marketing Technologist blog, the number of [...]
What is Data Storytelling and How Can Marketing Dashboards Help You Succeed with It?
“I’ve got data. Now what?” Marketers the world over can relate to this sentiment. The volume of data is no longer an issue – we often have more of [...]
5 Tips for Effective Cross-Sell and Upsell Campaigns
Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to [...]
Retention is the New Growth: Delighting Your Customers
What is customer retention and why is it so important today? Being able to retain customers over an extended period has always provided great earning potential but is especially [...]
Watch Out for These 3 Data-Driven Marketing Obstacles
There are two essential roles for data in the digital space today. First, data acts as fuel, feeding into automated systems and processes to power them. The second function [...]
Back to the Basics: What NOT to Include in Your Email Newsletter
An email newsletter can be a powerful content piece in your marketing lineup. However, newsletters can just as easily be skipped over in a customer’s or a potential customer’s [...]
Invest in Yourself: Learning Resources to up Your Marketing Game in 2021
Over the last year, it has become apparent that it is vital for marketers to learn and adapt in order to stay ahead in the industry. Whether you want [...]
Infographic: Why Data-Driven Marketing is Essential Today
Want to know who your audience is, what kind of content they want and when they’re looking for it? Data-driven marketing can help you achieve all these things and [...]
From Subject Lines to Closing: How to Capture Attention in Emails
Take a moment to think about why you opened a recent email. It may have been a killer sale at 50 percent off or relevant shipping information from a [...]
What is an Employee Advocacy Program and Why Do You Need It?
In an all-digital age, being able to effectively connect with your customers through social media marketing is imperative. And yet, it isn’t enough for businesses to simply have a [...]
3 Internal Teams That Shape Social Media Marketing Success
Here’s a great business debate for you: which department within an organization should own social media? Marketing may immediately come to mind, but what about customer service or sales? [...]
5 Things to Love About Working in Marketing
According to The Beatles, all you need is love. And for marketers, there are plenty of reasons for us to love our profession. Interestingly, that list of loves is [...]
5 Reasons You Should Survey Your Customers
Asking questions is an essential part of how we all learn and grow. This is as true for businesses as it is people. And it is the root of [...]
5 Reasons Why Press Releases Are Still Relevant Today
Did you know that the first press release was sent in 1906? It might be tempting to dismiss a tactic that is just shy of celebrating a century in [...]
5 Ways Marketers Can Maintain Productivity During the Holiday Season
It’s the most wonderful time of the year again! But that can often mean one of the most hectic times too, both professionally and personally. And with all the [...]
5 Design Tips for Creating Engaging Infographics
In a world where people are being constantly overloaded with information, it can be hard for marketers to engage audiences. To add to marketing challenges, individuals are increasingly seeking [...]
What is Revenue Marketing and Why Does it Matter Today?
After reading the title of this blog post, you might be asking yourself, "Isn't all marketing today revenue marketing?" With the transformation of marketing in recent years to a [...]
What is Marketing’s Role in Sales Enablement?
Today, there are more barriers than ever to selling. The modern sales process is buyer-led and organizations succeed by meeting buyer expectations, needs and questions. Buyers today are informed [...]
5 Tips for Improving Your Brainstorming Sessions
Many great ideas start with a good brainstorming session. Brainstorming is a key process in any business. It’s the practice of generating new ideas or solutions to problems, and [...]
Infographic: Marketing in a Digital Wonderland
Like most things in 2020, holiday marketing will look a little different this year than in years past. One of the biggest differences will be the heavier reliance on [...]
4 Ways to Maximize Your Webinar Attendance
With the cancellation of in-person events for the foreseeable future, webinars are now more popular than ever for marketers looking to connect with their audiences and achieve their goals. [...]
5 Strategies That You Can Implement to Help Reach Your Social Media Marketing Goals
There are currently 3.96 billion active social media users worldwide. With social media usage only expected to climb, social media marketing only becomes more critical to brands. Social media [...]
How to Increase Your Instagram Following
One of the leading social media platforms today is Instagram. This goliath is somewhat of a superstar in the social media world. Within months of its 2010 launch, Instagram [...]
Customer Thank-You Emails – Why, When and What to Send
Everyone likes to feel valued and appreciated. Your customers are no different. So why not take the time to express your organization’s gratitude? A simple customer thank-you email can [...]
5 Ways Marketing Dashboards Benefit Businesses
The world today is driven by data – huge amounts of it. In theory, these large volumes of data allow marketers to better plan their campaigns, gauge their performance [...]
3 Ways B2B Social Media Marketing is Different from B2C
In the early days of social media, B2B businesses often struggled to find value in social channels. It was difficult for a payroll software provider or a freight company, [...]
5 Ideas for Energizing Your Email Marketing Efforts
Think for a moment about your first cup of coffee in the morning. Or a walk around the block in the middle of your workday. Or a power nap [...]
4 Things to Keep in Mind When Getting Started with SMS Marketing
SMS Marketing is a method used by many companies to reach their client base instantaneously with promotional or informational text messages. While it doesn’t have the high adoption rate [...]
4 Ways to Breathe New Life into Email Newsletters
Did you know that the average time an email newsletter is viewed by a recipient is 51 seconds? That is if it even gets read it at all. Newsletters [...]
The 4 Don’ts of Sharing Curated Content on Social Media for B2B Marketers
For B2B marketers, sharing curated content is a great way to provide value to your audience in addition to your organization’s own social media content. Consider it an opportunity [...]
Infographic: 8 Essential Skills for Marketers Today
As a marketer, do you feel confident that the skills you utilized most yesterday are the ones that will help you succeed today? In a world that is rapidly [...]
5 Ways to Improve Your Presentation Design
The COVID-19 pandemic has had a major impact on how people and businesses operate. With social distancing guidelines in place and many companies continuing to follow work from home [...]
What is Demand Generation and Why is it So Important to Marketers Today?
Generating demand – in its simplest terms, that’s what demand generation is all about. It’s a term that is engrained in today’s marketing vocabulary and it’s gaining importance for [...]
6 Questions to Ask Yourself to Improve Your Email Conversions
Email marketing just became a lot more important. Driven by the move to digital everything in the wake of the COVID-19 pandemic, marketers around the globe are leaning more [...]
5 Tips for Content Marketing Success in Changing Times
Raise your hand if you’re tired of seeing the word “unprecedented” in brand communications. Just as I thought. Lots of hands raised. Like so many other businesses (maybe yours [...]
The 5 W’s to Ask When Building A Social Media Marketing Strategy
Building a social media marketing strategy can seem like a daunting task. There are so many factors to consider and, with social media marketing being such an essential way [...]
How to Create a Customer Journey Map and Why You Need One
A staggering 87 percent of customers think brands need to put more effort into providing a seamless experience, according to a survey conducted by Zendesk. A lot of prep work [...]
Guest Post: How to Create a Lead for Every ClickDimensions Posted Form
Thank you to Megan Walker, Microsoft MVP, for this guest post! I've loved ClickDimensions for a long time, at least 10 years. I've used it as a Marketing Manager [...]
6 Considerations When Sending Follow-Up Emails to Unresponsive Prospects
No matter the type of emails you are sending, you have no doubt had your fair share of unresponsive recipients. It makes sense to send follow-up emails in these [...]
Why Marketers are Moving from DIY to DIFM
Not too long ago, from home improvement and craft projects to income tax preparation and even cough syrup, the do-it-yourself movement was seemingly everywhere. Over time, however, the enthusiasm [...]
How to Create Successful Surveys
Surveys allow you to collect a ton of data you can use to improve customer service, better your product or service, or collect other useful information. For most surveys, [...]
How to Create a Lead Scoring Strategy
Lead scoring involves ranking leads on a scale based on how interested a prospect is in a company's products or services, how likely they are to buy and how [...]