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Launching new products and exploring new markets is like embarking on an exhilarating adventure. But like any journey, success depends on having the right tools. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research.
Launching a product requires careful planning, market research, and strategic execution. That’s where the right GTM tools come in. These tools help streamline processes, target the right audience, and maximize your chances of success.
With so many software solutions available, it can be overwhelming to choose the right one. This guide will help you understand the role of GTM tools in your sales, marketing, and revenue generation strategy and ten valuable tools to fuel your GTM strategy.
Role of GTM Tools in Your GTM Strategy
It’s essential to understand the role of GTM tools in building a successful GTM strategy. These tools are the backbone of your strategy, facilitating research, planning, execution, and analysis across various stages of bringing a product or service to market. Here are some areas where GTM tools can help you in strategy execution:
1. Market Research:
GTM tools form the foundation for a successful GTM strategy — allowing you to gather market data, analyze competitors, and understand customer behavior. For instance, surveys help collect customer feedback, while data analytics platforms provide insights into market trends and demographics.
2. Competitive Analysis:
Tools for competitive analysis enable you to gain insights into what your competitors are doing and how they are doing it. These tools collect data on competitor strategies, market trends, and industry developments. For example, competitive intelligence software provides detailed reports on competitor activities, market share, pricing strategies, and customer feedback, helping you make informed decisions about your own positioning and strategy.
3. Product Positioning and Messaging:
Effective product positioning and messaging tools help you differentiate your product or service in the market and communicate its unique value proposition clearly to customers. Branding guidelines and messaging frameworks provide a structured approach to crafting compelling messaging that resonates with the target audience. They define key elements, such as brand voice, tone, and visual identity, ensuring consistency across all marketing channels.
4. Marketing and Promotion:
Marketing and promotion tools are essential for spreading the word about a product or service and reaching potential customers. Email marketing software allows you to create and send targeted email campaigns to segmented audiences. At the same time, social media management tools help manage multiple social media accounts, schedule posts, and track engagement. These tools enable you to effectively engage with your audience, drive traffic, and generate leads.
5. Launch Planning and Execution:
Launch planning and execution tools assist you in planning and executing the successful launch of a product or service. Project planning tools help organize tasks, set timelines, and allocate resources for the launch process, ensuring that all aspects of the launch are coordinated and on track. Launch checklists provide a step-by-step guide to ensure that nothing is overlooked, from pre-launch preparations to post-launch activities, such as monitoring performance and gathering feedback for future iterations.
10 Useful Go-To-Market Tools to Boost Your Strategy
Let’s look at the top 10 GTM tools that can supercharge your product launch and market expansion efforts.
1. SalesIntel:
SalesIntel is a powerful GTM tool designed to help you enhance your sales and marketing efforts through accurate and comprehensive data intelligence. This powerful platform provides the data intelligence you need to streamline your GTM strategy, from identifying potential customers to engaging them effectively. SalesIntel offers features to support multiple aspects of your GTM process, including market research, competitive analysis, lead generation, and sales outreach.
Accurate data is essential for understanding your Total Addressable Market (TAM) and effectively planning your GTM strategy. With SalesIntel, you can access in-depth data intelligence to pinpoint target audiences and drive success in your go-to-market efforts.
Top features:
- Accurate and comprehensive data
- Targeted prospecting
- Calculate data-driven total addressable market (TAM)
- Advanced search and filtering
- Competitive intelligence
- Data enrichment
- CRM integration
- Reporting
- Technographic data
- Firmographic data
- Intent data search
- Exclusive on-demand data
- GDPR and CCPA-compliant data
Want to learn more about how SalesIntel can boost your GTM strategy execution? Schedule a quick demo tailored to your ideal customer profile.
2. Salesforce Pardot:
Salesforce Pardot allows marketing and sales teams to work together, finding and nurturing leads, closing deals, and improving return on investment.
This platform can be crucial for your GTM strategy, helping with lead generation, sales streamlining, and boosting ROI.
Top features:
- Email marketing
- Reporting
- Cross-channel journeys
- Account-based marketing
3. Gong:
Gong is a tool that helps sales teams improve deal closures and reduce churn rates. This tool enables faster entry into new markets and quicker deal closures.
Using advanced AI, Gong records, transcribes, and analyzes sales interactions, providing valuable recommendations and insights for sales teams.
Top features:
- Pipeline visualization
- Forecasts
- Coaching module
- Sales conversations overview
4. Juro:
Juro is a modern solution for contract management, making it easy for you to create, agree, and manage contracts efficiently.
With its collaborative platform, Juro helps streamline contracting procedures, bringing them together in one place.
Top features:
- Browser-native contract templates
- Advanced electronic signature
- AI Assistant for contract drafting and review
- Contract approval
5. GoTo:
GoTo is a secure online conferencing tool designed for the modern work environment, where virtual meetings are effortless and require no downloads.
This is great for launching products or services in new regions, allowing virtual meetings with potential customers, partners, or stakeholders regardless of location.
Top features:
- Managed antivirus
- Remote support
- Unattended access
- Help desk reporting
6. Reachdesk:
Reachdesk helps B2B companies send personalized gifts and direct mail at scale using data-driven solutions. In B2B marketing, building strong relationships with prospects and customers, and Reachdesk makes it easier to do so.
Top features:
- eGifts
- Global sending
- Storage and shipping
- Insights
7. Kaspr:
Kaspr is a B2B data tool that finds email addresses and phone numbers for prospects globally. Kasper also connects with LinkedIn to make outreach easier and more scalable. With Kaspr, you can automate outreach and market new products affordably.
Top features:
- Accurate, real-time contact data
- LinkedIn integration.
- Enrichment API
- GDPR and CCPA-aligned
- Chrome extension
8. Userpilot:
Userpilot helps product teams create personalized in-app user experiences to improve onboarding, analyze product usage, and gather user feedback. This tool is helpful for introducing digital products to prospects quickly and collecting valuable feedback along the way.
Top features:
- User onboarding
- Product analytics
- User feedback
9. PartnerStack:
PartnerStack is a platform that boosts your program’s visibility among a wide network of active partners. This platform allows you to easily find partners that match your GTM strategy. PartnerStack also creates tailored onboarding journeys for different partner types, ensuring they’re ready to drive revenue within your GTM framework.
Top features:
- Partner match-making platform
- Reports and insights
- In-platform rewards and payments
- Affiliate and partner training resources
10. Groove:
Groove is a helpdesk software that enhances teamwork by providing a shared inbox. This makes it easier for your team to organize tasks, prioritize, and resolve customer tickets.
Groove is a valuable tool for launching new products because delivering excellent customer service will please your first customers and encourage them to tell others about your products.
Top features:
- Shared inbox
- Rules and automation
- 50+ templates
- Knowledge base feature
Go to Market Strong: Plan Your GTM With Accurate Data
A successful GTM strategy requires the right tools to streamline processes, enhance collaboration, and drive results. .
From market research to launch planning and execution, these tools offer various features to support multiple aspects of the GTM process. Whether you need to gather accurate data, analyze competitors, or deliver impeccable customer service, there’s a tool to meet your needs.
