Feature
Editor's Note: This article was updated on February 7, 2024 to include the latest information.
A new year is upon us, and that means an exciting calendar filled with new customer experience events and conferences. It's a schedule full of learning, trying out new tech, networking, gaining insights from industry leaders and figuring out exactly how CX continues to evolve.
Let’s take a look at some of the most impactful customer experience conferences to attend in 2024.
2024 Customer Experience Conferences
- The CX Exchange USA
- Adobe Summit 2024
- Reputation's Transform 2024
- Qualtrics X4 Summit
- Chief Experience Officer Exchange 2024
- Customer Contact Week
- Forrester CX Summit North America
- MAICON 2024
- Dreamforce 2024
- HubSpot INBOUND 24
- Content Marketing World 2024
The CX Exchange USA
- Dates: February 26-27, 2024
- Location: Fort Lauderdale, Florida
- Price: Invite Only
The CX Exchange is an invitation-only event for senior Customer Experience (CX) leaders and decision-makers. The event aims to provide CX and marketing professionals with a platform to network with peers, gain valuable insights from industry experts and discuss strategies to deliver a unified customer-first approach. The conference agenda includes a range of interactive sessions, one-on-one meetings and workshops, as well as case studies and keynote presentations from leading CX professionals.
The CX Exchange focuses on several key topics that are central to delivering excellent customer experiences, including the value of being a customer-centric brand, the incorporation of CX as a core organizational value and the benefits of cross-industry collaboration. Attendees will also discuss the role of technology, data and innovation in creating a seamless and effective CX strategy, as well as the importance of creating a positive and inclusive company culture that puts the customer at the center.
In addition, the CX Exchange provides an opportunity for attendees to build new relationships and expand their professional networks. The event includes a range of networking opportunities, including welcome receptions, roundtable discussions and breakout sessions, as well as dedicated meeting rooms where attendees can connect with other CX professionals.
Topics on the 2024 agenda include:
- Designing a bullet-proof customer experience strategy
- Delivering revenue and results with foresight and forward thinking
- Improving the customer journey with CRM and journey mapping
- The implications of generative AI on CX
- Connecting digital transformation with empathy and experience management
- Ethical design in CX
- Harnessing data to place the customer at the heart of your organization
- Rapidly transforming organizations from a low CX maturity to high
- Defining value by selling the ROI of CX initiatives to leadership teams
- Bridging data across the enterprise to advance your CX strategy
- The benefits of EX on internal efficiency and external CX
Adobe Summit 2024
- Dates: March 26-28, 2024
- Location: Las Vegas, Nevada & Online
- Price: $2,095 (In-Person)
Adobe Summit 2024 is a digital experience conference that aims to expand attendees' skill sets, spark inspiration and build connections through various keynotes, labs and sessions. This event is an opportunity for attendees to learn about the latest industry trends, network with other customer experience and marketing professionals and get a deeper understanding of Adobe's vision for digital experiences.
Those who can't make the trip to Las Vegas have the opportunity to attend the event online for free. The interactive virtual event will include live keynotes and innovation super sessions, along with access to more than 200 video sessions after the event.
Attendees will be able to explore personalized omnichannel engagement, analytics for customer journeys, customer data management and activation, commerce made personal, B2B marketing, trends and inspiration, among others. They will also learn from industry brands and get a chance to network with peers and colleagues from various industries.
Customer experience conference goers will have the opportunity to attend sessions and labs, such as:
- Customer journey analytics tips and tricks
- B2B marketing measurement
- Maximize the full potential of chat automation
- Transform marketing journeys with account and buying group orchestration
- Content strategy and architecture
- Getting started with GenAI in Adobe Experience Manager sites
- Rapid content scaling for exceptional marketing experiences
- Streamlining the content supply chain
- Creating organizational readiness to implement a customer data platform
- GenAI for customer journeys
- Making the leap with generative AI to scale personalized experiences
- Growth through personalization and scaling connected experiences
- Creating content that connects
- Top digital trends for 2024
Related Article: Customer Data: Trends to Look for in 2024
Reputation's Transform 2024
- Date: April 9-11, 2024
- Location: Not Yet Announced (But Likely Austin, Texas)
- Price: Not Yet Announced (2023 Pricing Started at $420)
Reputation.com's Transform '24 is a conference that brings together marketing, customer experience and reputation management professionals to share insights and best practices on how to manage customer feedback from acquisition to loyalty. While details have yet to be finalized for 2024, last year's event took place in Austin, Texas.
Transform '24 North America is a two-day conference that includes sessions covering topics such as customer feedback management, online reputation management, employee engagement and customer experience. Attendees will have the opportunity to hear from industry experts, participate in interactive workshops and network with peers from a variety of industries. Additionally, conference goers will get to network with peers, engage in hands-on sessions and hear from keynote speakers who will provide valuable insights on the latest trends in reputation management.
Last year's agenda included topics like:
- Managing customer feedback and data
- Reputation management and monitoring
- Using customer feedback to drive acquisition and loyalty
- Building a customer-centric culture
- Digital transformation and innovation in reputation management
- Measuring and reporting on reputation metrics
- Leveraging customer reviews and other feedback to improve operations and product development
- Case studies and success stories from industry leaders
- Industry trends and predictions in reputation management and customer feedback
- Best practices for responding to online reviews and feedback
Qualtrics X4 Summit
- Dates: May 1-3, 2024
- Location: Salt Lake City, Utah
- Price: Starting at $1,399
The Qualtrics X4 Summit is a customer experience conference and voice of the customer event that takes place over three days in Salt Lake City, May 1st through the 3rd. The summit is designed to provide an opportunity for business leaders to learn and share insights about customer experience, employee experience and market research from experts.
The Qualtrics X4 Summit offers keynote sessions from influential speakers who share insights into their own experiences with CX, as well as ways to improve customer loyalty and drive business growth. There are also opportunities to attend breakout sessions and participate in hands-on labs where you'll gain inspiration, expert tips and practical advice from leading companies. Attendees can connect with other business leaders and industry experts, as well as explore new technologies and products.
Overall, the Qualtrics X4 Summit provides a unique opportunity for customer experience, employee experience and market research professionals to learn from leading experts, gain new insights and connect with like-minded professionals.
While a detailed agenda is not yet available, last year's sessions explored topics like:
- Using customer feedback to improve product development
- Building a world-class customer experience team
- Uniting customer and employee experience
- Maturing your CX program
- Scaling customer support with AI and machine learning
- Driving action with a journey-centric approach
- Personalization at scale
- The future of market research
- Understanding and shaping the customer journey
- CX trends and innovation
Chief Experience Officer Exchange 2024
- Dates: May 15-17, 2024
- Location: St. Louis, Missouri
- Price: Invitation Only
The CXO Exchange is an invitation-only event designed for senior CX leaders who want to benchmark, connect and identify solutions to critical business challenges. Attendees will get a chance to network with their peers and discuss how priorities within the customer experience sector are modernizing and shifting at an unprecedented rate.
Attendees gain exclusive access to 100 senior executives that can provide actionable takeaways on new technology, measuring performance, developing strategy and establishing a customer-centric vision that will turn consumers into brand advocates. The event also includes private one-on-one sessions where event-goers can walk through their biggest challenges and gain deep insights toward solutions.
Key topics on the 2024 agenda include:
- AI integration into customer experience measurement
- Shaping CX for diverse audiences
- Customer retention strategies in a competitive landscape
- Building customer trust in the age of data privacy
- The power of customer-centricity in marketing campaigns
- Building a longitudinal customer journey with technology
- Balancing AI and human touch in CX
- Measuring CX success beyond NPS
- The business value of CX and enterprise journey management
- Crafting strategies for connection and engagement
- Exploring the interplay of user research and CX
Related Article: 5 CX Trends Businesses Should Know About
Learning Opportunities
Webinar
Apr
23
AI: The Essential Vitamin for a Healthy CX
Join us as we unravel the mysteries of AI adoption and discover the key to unlocking a thriving CX ecosystem.
Register
Webinar
Apr
23
Navigating Market Dynamics: Leveraging Reputation to Propel Business Growth
Join us to uncover the secrets of mastering reputation management in today's competitive environment.
Register
Webinar
Apr
24
The State of Outsourcing: At the Crossroads of AI, Quality, and Cost Savings
Learn how companies can maximize the results from their outsourcing investments.
Register
Webinar
Apr
30
Supercharge Contact Center Efficiency with Generative AI
Learn practical strategies to reduce post-call documentation time by over 8 minutes.
Register
Customer Contact Week
- Dates: June 3-6
- Location: Las Vegas, Nevada
- Price: Starting at $1,499
Customer Contact Week 2024 is an annual conference for CX professionals offering interactive workshops, think tank discussions, case study sessions, networking opportunities and speaker meet-and-greets. The event is set to feature over 250 speakers in 165 sessions, addressing a variety of topics within the customer contact and CX sectors.
The event promises strategies and results, with a focus on emerging trends shaping the future of customer contact. Attendees will have opportunities to network with peers, explore innovative products from 200+ exhibitors and gain insights from industry leaders. Last year, the conference hosted approximately 5,000 attendees, with a similar expected turnout for 2024.
Core topics and themes to be explored at the conference include:
- Digital transformation and innovation
- Generative AI and emerging technology
- Omnichannel and self-service
- Workforce management and training
- Leadership and culture
- Operations and efficiency
- Customer experience and engagement
- Industry insights and best practices
Forrester CX Summit North America
- Dates: June 17-20, 2024
- Location: Nashville, Tennessee
- Price: Starting at $3,695
The Forrester CX Summit North America offers a comprehensive learning and networking experience for CX, marketing and digital business leaders. It features over 60 sessions tailored to various roles and priorities, with a variety of formats including analyst presentations, panel discussions and fireside chats.
This event offers a unique opportunity to attendees to gain strategic insights through interactions with Forrester analysts and industry leaders. Event goers can participate in exclusive networking events, gaining access to a community of peers facing similar challenges. The summit is designed to inspire and equip professionals with the knowledge and tools they need to lead their organizations in the ever-evolving field of customer experience.
Key topics on the 2024 agenda include:
- Infusing CX, marketing efforts and digital properties with AI
- Building differentiation with GenAI
- Analytically-driven CX improvement
- Leveraging predictive AI to transform customer experiences
- Human-centered, AI-ready leadership
- Aligning CX and digital marketing for amazing experiences
- Capturing the value of customer lifetime value
- Conversational AI in customer self-service
- Optimizing your tech stack for customer outcomes
- GenAI consumer privacy by deisgn
- Cracking the code of employee-led AI adoption
- Communicating and capturing value with data storytelling
MAICON 2024
- Dates: September 10-12, 2024
- Location: Cleveland, Ohio
- Price: Starting at $1,299
MAICON, or the Marketing Artificial Intelligence Conference, hosted by the Marketing AI Institute, is an annual event focused on exploring the latest trends, strategies and technologies in the field of artificial intelligence for marketing. The event is designed for marketing professionals seeking to leverage AI to drive business growth, enhance customer experiences and gain a competitive edge.
The event features keynote presentations, panel discussions, case studies and interactive sessions with leading AI and marketing experts. Attendees can learn about a wide range of AI applications, including natural language processing, machine learning, chatbots, predictive analytics and more. The conference also features an AI-powered networking app to help attendees connect with peers and experts.
While the 2024 agenda has yet to be finalized, some of the topics covered at the Marketing AI Conference in 2023 included:
- AI-powered customer experience
- Personalization and customer segmentation with AI
- Predictive analytics and modeling with AI
- Conversational AI, chatbots and voice assistants
- AI-powered content creation and optimization
- Marketing automation and AI-powered workflows
- AI and machine learning for marketing research and insights
- Ethical considerations in AI for marketing
Dreamforce 2024
- Dates: September 17-19, 2024
- Location: San Francisco, California
- Price: Not Yet Announced
Dreamforce is an annual event hosted by Salesforce, a leading customer relationship management (CRM) software company. The event is designed for Salesforce users, partners and industry professionals seeking to learn about the latest trends and best practices in CRM, marketing, sales and service.
The event features keynote presentations, breakout sessions, workshops and networking opportunities with Salesforce experts, thought leaders and industry peers. Attendees can choose from a wide range of topics, including CRM strategy, customer engagement, marketing automation and data analytics.
At Dreamforce, attendees can learn about the latest Salesforce products and features, as well as discover new strategies and solutions for enhancing customer engagement, streamlining business processes and driving growth. The event also features a vast ecosystem of Salesforce partners and service providers, offering a wide range of solutions and services to help businesses maximize their use of Salesforce technology.
Some of the topics covered at previous Dreamforce events include:
- Salesforce product updates and new releases
- Customer engagement and marketing automation
- Sales enablement and pipeline management
- Data analytics and business intelligence
- Artificial intelligence and machine learning for CRM
- Customer service and support
- App development and customization
Related Article: 5 Tips for Improving Personalized Customer Experience
HubSpot INBOUND 24
- Dates: September 18-20, 2024
- Location: Boston, Massachusetts
- Price: Starting at $899
INBOUND is an annual conference focused on inbound marketing, sales and customer service, hosted by HubSpot, a leading inbound marketing and sales software company. The event is designed for professionals seeking to stay up-to-date on the latest marketing and sales trends, and learn from industry experts and thought leaders. This 13th annual INBOUND conference will feature 200+ and more than 180 sessions covering the latest trends in marketing, sales, customer success and revenue operations.
The conference features keynote presentations, breakout sessions and hands-on workshops with topics ranging from content marketing and search engine optimization to social media and lead generation. Attendees can learn about the latest tools and strategies for improving marketing and sales performance, as well as connect with peers from a variety of industries.
Some of the topics covered at INBOUND include:
- Inbound marketing and sales strategies
- Content marketing and storytelling
- Social media and influencer marketing
- Search engine optimization and search engine marketing
- Customer experience and customer-centric practices
- Sales enablement and sales operations
- Artificial intelligence and automation in marketing and sales
- Branding and digital marketing best practices
- Email marketing and lead nurturing
Content Marketing World 2024
- Dates: October 22-23, 2024
- Location: San Diego, California
- Price: Starts at $1,199
Content Marketing World 2024 runs from Oct. 22-23 in San Diego and promises to feature over 100 insightful sessions and keynotes presented by leading brand marketing experts. It includes opportunities to learn about innovations and opportunities in the marketing industry and network with content and brand marketing professionals. Attendees can also purchase passes for additional workshops on Oct. 21.
Some of the largest tech brands will be in attendance, including Google, Salesforce, Accenture, IBM, LinkedIn, eBay and Walmart. Content Marketing World is expected to draw over 2,000 attendees and feature over 150 speakers, with 120+ hours of keynotes, sessions, networking and entertainment. Those who can't attend in person can purchase a digital pass starting at $899.
The agenda covers every aspect of content marketing, including topics like:
- AI in marketing
- Brand strategies
- Content creation and development
- Content management and optimization
- Content ROI
- Demand generation
- Purposeful marketing
- Search engine optimization
- Social media and influencer marketing
- Storytelling techniaues
- Visual and audio experiences
Elevating CX and Marketing Initiatives through Industry Insights and Networking
The best customer experience conferences to attend will depend on the topics attendees want to learn about most. These events offer a range of expert knowledge on topics like customer success, becoming an effective chief marketing officer, the importance of customer satisfaction, AI's role in CX and much more.
The list of CX events above will provide customer experience and marketing professionals with the most innovative and informative insights to elevate their CX and marketing initiatives and increase their knowledge while enabling them to network with other leaders across many industries.
