Feature
The Gist
- Robots and marketing. AI and machine learning are rapidly becoming indispensable tools in marketing, especially in customer engagement and predictive analytics.
- SEO + Social Media = Success. The evolving digital landscape, including SEO changes and social media trends, is crucial for marketers to stay ahead.
- Being authentic. Authenticity, understanding the audience, and adapting to new technologies are central to successful marketing strategies.
10. What’s Coming Next Decade for AI in Marketing?
This article delves into how AI is expected to revolutionize customer engagement and satisfaction. It highlights AI’s role in improving analytics and predictive capabilities in marketing.
9. Top 6 Generative AI Certifications for Marketers
The piece explores the transformative impact of generative AI in marketing. It lists key certifications equipping marketers with innovative tools to reshape brand narratives.
8. Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss
An analysis on Victoria's Secret's rebranding efforts reveals the importance of authenticity and understanding core audiences in brand strategies. What could the big fashion brand done better?
7. Prompt Engineering Basics for Marketers, Advertisers and Content Producers
Provides a comprehensive guide on leveraging prompt engineering for creating impactful AI-driven content, emphasizing its significance in modern marketing.
6. Generative AI in Marketing and Sales: 8 High-Impact B2B Use Cases
Discusses how generative AI is reshaping business-to-business marketing and sales, highlighting eight impactful use cases. Are you invested in any of these use cases?
Learning Opportunities
Webinar
Apr
23
AI: The Essential Vitamin for a Healthy CX
Join us as we unravel the mysteries of AI adoption and discover the key to unlocking a thriving CX ecosystem.
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Webinar
Apr
23
Navigating Market Dynamics: Leveraging Reputation to Propel Business Growth
Join us to uncover the secrets of mastering reputation management in today's competitive environment.
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Webinar
Apr
24
The State of Outsourcing: At the Crossroads of AI, Quality, and Cost Savings
Learn how companies can maximize the results from their outsourcing investments.
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Webinar
Apr
30
Supercharge Contact Center Efficiency with Generative AI
Learn practical strategies to reduce post-call documentation time by over 8 minutes.
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5. The Top Challenges Facing CMOs in 2023
Addresses the major challenges that chief marketing officers are facing, from economic uncertainty to the evolving digital landscape. It's an evolving role, for sure, one that will come with new challenges in 2024.
4. Midjourney vs. DALL-E 2 vs. Stable Diffusion: Which AI Image Generator Is Best for Marketers?
Compares three popular AI image generators, discussing their pros, cons, and best use cases in marketing. Which one is helping your marketing programs and campaigns?
3. Top Marketing Trends You Should Watch in 2023
Outlines the key marketing trends for the upcoming year (2023), including the rise of influencer marketing and the importance of customer experience. The latter is always in the equation, but how important was influencer marketing for you?
2. State of SEO: Google Search Algorithm Updates for Q4 2023
Analyzes the latest updates to Google's search algorithm and their implications for SEO strategies. The SEO game is constantly changing, and AI is predicted to have a big impact. Will we see it in 2024?
1. Types of Social Media Influencers: Mega, Macro, Micro, or Nano
Breaks down the different categories of social media influencers and discusses the best strategies for collaborating with each type.