YouTube adds new shopping features to increase seller revenue
The new features include the ability to curate product lists and quickly tagging videos across creators' entire library.
YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are:
- Shopping Collections.
- The Affiliate Hub.
- Enhanced tagging.
- Fourthwall.
Why we care. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.
Shopping Collections. Creators participating in YouTube Shopping, including those who have connected their own stories or enrolled in the affiliate program, can now create “collections” to showcase their favorite products. Collections can feature multiple products from many creators. It will appear in the creator’s product list, store tab and video description – with YouTube promising more areas of discovery coming soon.
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Getting started. Creators can currently make Collections using the Studio app on their phone, with desktop support coming soon. No shopping video is needed.
Affiliate Hub. YouTube is introducing Affiliate Hub in Studio for both mobile and desktop. It provides access to the latest list of Shopping partners, competitive commission rates, promo codes and the ability to request samples from top brands. It is designed to help Shopping creators plan shoppable videos more efficiently.
Tagging. Creators with stores can tag products and merchandise across their entire video library at once, based on products detected in links from their videos’ descriptions. Additionally, this functionality can help creators earn more revenue from older content that still receives high traffic.
Fourthwall. YouTube is adding Fourthwall to its list of integrated platforms to make it easier for creators to create and manage their stories directly in YouTube Studio. When creating or linking your store, you can now choose between Fourthwall and other existing platforms like Spring, Spread Shop and Spotify.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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