How AI impacts the customer experience, when it’s done well
This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference.
AI is increasingly being used by marketers to create content and experiences for prospects and customers.
Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing the ways they’re experimenting with and using AI in their work, with a focus on customer experiences.
Join Alicia Arnold, MarTech contributor and Managing Director, ak arnold, and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience… when it’s done well.
Among the topics covered in this episode:
- A discussion of where AI is now and where marketing organizations are going with it.
- A look at where AI is going to be gaining traction as we move forward.
- The use of AI to create customer personas to talk with.
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