Episode 07: Marketing Jargon, Acronym Style

B2B marketers sure do love a good acronym. In this episode, I cover a few key words and phrases that folks in the industry often throw out in conversation.

This is the first in an ongoing Marketing 101 series I like to call, "A Little Bit Basic." I'm covering the following words: Leads, SLA, CTA, SMB, PPC/CPC, and SEO/SEM.

Psst...keep your eyes out for an additional episode this week - a sort of part 2 to this topic with more acronyms!

Photo by Jason Leung on Unsplash