Episode 10: Know Your Audience: Software Engineers
It's guest time, y'all! Today, I've dragged my partner onto the podcast to talk about his perspectives on marketing as a software engineer. He comes from a massive enterprise so his opinion might differ from engineers at startups, but it's insightful info to listen to all the same! Hear why he hates marketing and what you as a b2b marketer can do to overcome this disdain.
Photo by Safar Safarov on Unsplash