Good morning: Mobile first doesn’t mean offline last

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Good morning, Marketers, what is a mobile-first experience anyway?

One of our stories linked below takes a look at digital experiences, specifically those by younger cohorts that prioritize navigating the digital sphere on their phones. 

But mobile-first consumers aren’t necessarily shut-ins. Often they crave experiences out in the world, too. They just prefer to do this with phones in hand so they can take photos and videos and post them on social media. 

The point is that marketers need to think about the two primary experiences running parallel: the IRL (“in-store”) experience, and mobile. The most engaging experiences link both realms. Even mobile-first users will notice if your in-store experience is lacking.

Chris Wood,

Editor

Shorts

Quote of the day. “Great marketers also hear everything their customers don’t say.” Gabriela Cardoza, corporate and personal brand consultant