Adobe and MLB announce expanded partnership
The initiatives include improving the fan experience as well as providing better digital workflows for clubs, players and vendors.
Adobe and Major League Baseball have announced new initiatives to enhance fan engagement leveraging Adobe Experience Cloud and Adobe Creative Cloud. Adobe will also promote seamless workflows among clubs and players using Adobe Sign.
For fans at the ballpark, the digital experience will potentially include directions to seats, parking promotions and concession discounts. Fans at home will be able to receive personalized messages and promotions, notifications when they’re favorite players are in town or free trials for MLB.TV.
Adobe Sign will smooth workflows for player and vendor contracts, while Adobe Creative Cloud will help clubs share creative assets.
Why we care. Baseball may be a historic sport but that doesn’t mean it has to engage with fans only in traditional ways. With fans of major clubs distributed across the country and consuming content across many different channels a digital strategy is tablestakes.
We might add, it’s less than three months now to pitchers and catchers.
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About the author
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.