MarTech’s ABM experts to follow

Want to target and engage high-value accounts with personalized experiences? You need ABM and you need to follow these ABM experts.

on August 9, 2023 at 10:42 am | Reading time: 4 minutes
Chat with MarTechBot
Right Side Badge Img

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? Here, in alphabetical order, is MarTech’s list of ABM experts to follow.

Hillary Carpio

Carpio

Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice.

Pam Didner

Pam Didner E1681312599563

Pam is founder and vice president of marketing at Relentless Pursuit. Her clients include Intel, 3M, Sunstar, Cisco, TE Connectivity and Southwest Airlines. She is the host of the podcast B2B Marketing and More With Pam Didner. She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.”

Christopher Golec

Golec

Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. Before that, he founded Demandbase and practically invented the ABM technology category. That’s plenty, but far from all. Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. In 2016, Glassdoor named it one of the Top 10 Places to Work in the U.S. (out of 500,000 businesses) with a 98% CEO approval rating.

  • LinkedIn: CGolec (9K followers)

Jon Miller

Jon Miller

Jon is currently the CMO of Demandbase. Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 billion. He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.”

Declan Mulkeen

Mulkeen

Declan is CMO at strategicabm, an ABM agency based in Madrid. Before that, he spent more than 20 years working as a CMO in the professional services, SaaS and educational technology sectors. He is also the host of the Let’s Talk ABM podcast and a frequent speaker at conventions. 

Mark Ogne

Ogne

Mark is the founder and CEO of the ABM Consortium and the creator of the strategy known as ABM Orchestration. A fractional CMO, he has a top 1% LinkedIn profile and is a contributor to the bestselling book, “The Social Employee.” He also writes for Demand Gen Report and ABM In Action. Mark also serves as committee chair for the Direct Marketing Association International ECHO Awards Board of Governors.

Juliet Randall

Randall2

Juliet is Salesforce’s vice president for Global Account-Based Marketing Strategy. In this role, she is responsible for marketing strategy and execution of digital and customer experience programs that drive account engagement, pipeline, revenue, and business growth. Juliet is also a founding partner of Reaction, a global organization investing in solving the toughest global problems. In addition to consulting with many Fortune 100 companies, Juliet is an enrolled member of the Turtle Mountain Band of Chippewa Indians.

Individuals included on MarTech Experts to Follow lists post currently, frequently and substantively, on the specific topic of the list. The volume of social media followers is also taken into account to validate that list member posts are of interest to a wide audience.

More MarTech experts to follow:

Martech Experts To Follow Small Version

Email:

See terms.

Add MarTech to your Google News feed.    Google News

Related stories

New on MarTech

About the author

Constantine von Hoffman
Staff
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

Related topics

Account-based marketing (ABM)

Fuel for your marketing strategy.

Topics

Our events

About

Follow us

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.