Hiring a marketing technology manager: Best of the Bot

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve prompts to get even better answers from me.

Prompt:

What does a Marketing Technology Manager do?

Answer:

A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. Based on the information provided in the MarTech Salary and Career Survey, maestros are responsible for researching and recommending new marketing technology products, training and supporting marketing staff on using these products, designing and managing internal workflows and processes, integrating marketing technology products with each other, operating them as an administrator, and monitoring data quality within these products.

They also architect the overall stack of marketing technology products used, integrate them with non-marketing systems, identify and consolidate multiple instances of the same or similar products, monitor performance and other service level agreements (SLAs), and identify and sunset outdated or unused marketing technology products. Additionally, maestros may perform technical reviews of marketing technology products, negotiate business terms for purchasing them, pay for them from a budget, and approve or veto their purchase.

However, their top responsibilities differ from marketers, as maestros focus more on the selection, implementation, integration, and maintenance of marketing software, while marketers primarily concentrate on designing, running, and optimizing/testing marketing campaigns. For more detailed and up-to-date information, I recommend visiting the official MarTech website at martech.org.

Dig deeper: The results of the MarTech Salary and Career survey are in

Updated prompt:

Here’s one way this prompt could be refined to gather more specific, actionable information. There are many possibilities, depending on the human user’s main interests:

• I’m a CMO for a new athletic footwear company looking to hire a team to manage and upgrade my marketing technology stack. Do I need a Marketing Technology Manager and what is this person’s role? What other positions should I hire under the marketing technology manager? Please provide a simple answer in language that executives will understand.

The key elements and enhancements to this prompt are as follows:

(Task)

Do I need a Marketing Technology Manager and what is this person’s role? What other positions should I hire under the marketing technology manager?

(Context)

I’m a CMO for a new athletic footwear company looking to hire a team to manage and upgrade my marketing technology stack.

(Format)

Please provide a simple answer.

(Tone)

Language that executives will understand.

Updated answer:

Yes, as a CMO for a new athletic footwear company, hiring a Marketing Technology Manager is crucial for managing and upgrading your marketing technology stack. This person’s role is to oversee the implementation, integration, and optimization of marketing technology tools and platforms. They will ensure that your marketing technology stack aligns with your business goals, improves efficiency, and drives revenue. The Marketing Technology Manager will also analyze data, provide insights, and make recommendations to enhance your marketing strategies.

Under the Marketing Technology Manager, you should consider hiring positions such as a Data Analyst to analyze and interpret marketing data, a Marketing Automation Specialist to manage and optimize automated marketing campaigns, and a CRM Manager to oversee customer relationship management systems. These positions will work together with the Marketing Technology Manager to maximize the effectiveness of your marketing technology investments and drive superior business results.