MarTech’s ecommerce experts to follow

Ecommerce is essential and constantly evolving. Here's our list of the must-follow experts who will keep you on top of the latest and best.

on January 4, 2024 at 2:18 pm | Reading time: 4 minutes
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Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for.

Marsha Collier

Collier

Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen.

Jason Goldberg

Goldberg

Jason — aka “Retailgeek” — is chief commerce strategy officer at Publicis Groupe and co-host of the ecommerce-focused podcast “The Jason & Scot Show.” He launched his first e-commerce site for Blockbuster Entertainment in 1995. Jason is also the executive chairman of the board of directors of the National Retail Federation Digital Advisory Board, has served as an expert witness in Federal Court on e-commerce, and is a guest lecturer on retail and ecommerce at the Kellogg School of Management for Northwestern University.

Kaleigh Moore

Moore

Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. She started her first business at the age of 19, selling jewelry assembled in her bedroom on Etsy. By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. She is also co-host of the “Freelance Writing Coach” podcast and co-teacher of “Creative Class,” a podcast on the business side of freelancing.

Amy Porterfield

Porterfield

An online marketing expert, author and instructor who helps entrepreneurs create and grow profitable online businesses, Amy is deservedly a name brand in ecommerce. She is the host of the “Online Marketing Made Easy” podcast and the author of the book “Two Weeks Notice,” which guides people on how to quit their jobs and start their own businesses. Amy is also the founder of the Digital Course Academy, which teaches users how to build and launch successful online courses.

Gretta van Riel

Van Riel

Although only 28, Gretta has already built several multi-million dollar ecommerce businesses, including The 5th Watches, Drop Bottle and the influencer marketing platform Hey Influencer. She founded her first, SkinnyMe Tea, when she was 22. It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. The 5th Watches had $100,000 in sales on its first day. She also teaches online courses on how to start and scale e-commerce businesses.

Brendan Witcher 

Witcher

Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research. He is an author and a recognized expert on consumer behavior and technology trends in the digital engagement space. He advises many Fortune 100 companies and frequently speaks at global industry events. He has also been featured in various media outlets, such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time and The Wall Street Journal.

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About the author

Constantine von Hoffman
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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.