AI-powered martech releases and news: Feb. 15
Are all marketers chomping at the bit to use AI or are about 30% saying they'll never use it? Two surveys offer seemingly contradictory findings.
Constantine von Hoffman on February 15, 2024 at 2:00 pm | Reading time: 3 minutes
Today we have a tale of two surveys with very different messages.
First, up are these findings from the PR person at GetResponse:
- Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to.
- 6% still don’t know what AI is.
- Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns.
Methodology: Based on conversations with “2000 people based in the U.S. and U.K. working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.”
Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report:
- 61% of marketers are already using AI to connect with audiences.
- 25% are gearing up to jump on board.
Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.”
Which is true? Well, to steal someone else’s tagline: We report, you decide.
Now here are this week’s AI-powered integrations, solutions and upgrades.
- Movable Ink has new integrations with Salesforce Marketing, Data and Commerce Clouds. The integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work.
- MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns. Users can access informative tooltips, data analytics, CPC calculation, tracking setup and AI-generated creatives. It also has campaign metrics, faster creative launch and instant error validation.
- Corsearch’s Industrial Design Search tool, a module within its TrademarkNow platform, uses AI-driven image recognition technology to identify and register unique designs that make products visually distinctive. Users can also refine searches by regions and Locarno class features.
- Glassbox’s Voice of the Silent is an AI-powered tool that analyzes a percentage of sessions to identify and group users with similar experiences. This ensures feedback scores reflect not only the customers who provided feedback but also all customers with that experience, giving more context and credibility to CX metrics such as NPS and CSAT scores.
- Wowzer AI is a free, all-in-one, AI-driven image generator and content workflow solution, providing access to the industry’s best AI models, model training, and prompt assistance,
- Brevo’s Customer Data Platform and mobile push have AI functions that enhance email content, delivery, and tone.
- DiGGrowth’s DiGGi-GPT is a Gen-AI marketing data assistant that helps marketers analyze their data, optimize their campaigns, and make data-driven decisions.
- Curated for You’s AI-driven lifestyle commerce platform launched its Purchase Intent Email and SMS Trigger platform, which uses advanced algorithms to predict and engage customers based on their lifestyle interests and events.
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About the author
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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.